Prevention Of Persuasion By Angelica Mcmulleninoculation Theory

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Angelica McMullenInoculation Theory is one of the methods for preventing persuasion by strengthening our existing beliefs or attitudes. The book compares it to the biological response we have to a vaccine when we try to prevent an illness by a virus. The methodexposes people to weak arguments in favor of the opposition. This exposure to weakened arguments allows the subject to develop stronger refutations to the oppositions message. Just like how a vaccine prepares the body to fight a virus, the person is prepared to defend or fight off any argument that may attempt to persuade them. The method can be quite effective as long as certain variable are controlled and certain assumptions can be made. The first assumption is that the subject would

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