“Pretty Tough” is much more than a brand or a film, but it just so happens that their narrative short will be shown at the Artemis Film Festival this year. The main premise of the story is that of two competitive sisters who join the high school soccer team. Recently, I had the opportunity to ask Jane Schonberger about this film and the importance of raising strong girls in today’s society.
What inspired you to pursue a career in the entertainment industry?
A love for stories and storytelling. I’ve been a consumer of entertainment my whole life – as a voracious reader, TV watcher and movie-goer. I’m always considering how best to bring specific stories to people who aren’t physically there and how to create content that informs socially and culturally while still being engaging.
What inspired you to start " Pretty Tough?" What do you want the viewers to take away from this film? …show more content…
We try to redefine what it means to be female by smashing stereotypes and defying conventions. Girls today are just as likely to be warrior princesses as pink princesses. Since our launch, we have discovered that girls and young women have a very visceral connection to “Pretty Tough.” They intuitively understand they should not be reduced to one identity and hopefully viewers will see multi-dimensional female characters in all our books and content. Being a girl is about so much more than bras and makeup. We want young women to know that being pretty and tough are not mutually exclusive and that being a female athlete is not an oxymoron. We’re also constantly trying to educate publishers, network executives, TV producers and filmmakers that girls need not be relegated to secondary
What inspired you to pursue a career in the entertainment industry?
A love for stories and storytelling. I’ve been a consumer of entertainment my whole life – as a voracious reader, TV watcher and movie-goer. I’m always considering how best to bring specific stories to people who aren’t physically there and how to create content that informs socially and culturally while still being engaging.
What inspired you to start " Pretty Tough?" What do you want the viewers to take away from this film? …show more content…
We try to redefine what it means to be female by smashing stereotypes and defying conventions. Girls today are just as likely to be warrior princesses as pink princesses. Since our launch, we have discovered that girls and young women have a very visceral connection to “Pretty Tough.” They intuitively understand they should not be reduced to one identity and hopefully viewers will see multi-dimensional female characters in all our books and content. Being a girl is about so much more than bras and makeup. We want young women to know that being pretty and tough are not mutually exclusive and that being a female athlete is not an oxymoron. We’re also constantly trying to educate publishers, network executives, TV producers and filmmakers that girls need not be relegated to secondary