External Analysis
• Economic down which resulted in decreased student enrollment
• A decrease in unemployment levels
• Market include all types and sizes of universities with varied ability to access funding
• Technological advancement in terms of computerization are taken advantage of and used
Industry Analysis
• Customers - students
• Market – high school leavers, high achievers,
• Competitors – other universities and colleges
Possible Threats
• Other colleges and universities offering the same opportunities
Possible Opportunities
• Affordable tuition rates
• Relatively safe environment and campus
• Small classes (12:1 student to teacher ratio)
• Location – Tropical weather and physical location of campus
Internal
Resourceful faculty
Traditional learning environment …show more content…
Therefore, UVI has to decide which strategy it will use to differentiate itself from its competitors; whether it be cost leadership, differentiation or market focus. UVI competes by following a cost leadership strategy and seeks to provide a service, at a low cost. Furthermore, UVI uses the focus strategy since it competes, concentrates and endeavor to pursue and attract high achievers leaving high school. This feature will allow UVI to enhance and improve its position as a great HBCU. According to Porter, when these forces are considered together, the long-term profitability can be determined within each given sector. Porter’s five forces