Kellogg’s has become a trusted brand of breakfast and snack foods worldwide with over 180 countries selling different products and having manufacturing plants in 18 countries (“A Whole World of Wholesome”). One popular treat that doubles as a breakfast and a snack food is the Pop Tart. Pop Tarts have been a top-selling product in the United States and are also popular in the other countries where they are available: Canada, Ireland, Australia, New Zealand, Finland, and the United Kingdom. Pop Tarts have proven to be the most successful in the United States, but it seems to be time to try them in a new environment that will be open to the highly American snack. South Korea would be a good place to be testing the product in the Asian market.
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Its export-focused economy was hit really hard during the recession in 2008, however they have bounced back from that extraordinarily well. They had 6.3% growth in 2010. The Republic of Korea is a high-income country. The GNI per capita is $25,920 as of 2013 ("Korea, Rep"). The Republic of Korea has a population of 50.22 million and a GDP of $1.305 trillion. The macroeconomic situation appears to have been improving in the last 5 years with the GNI. South Korea is incredibly tech-based and relies heavily on exporting these technologies. Politically, there has been scandal with their NIS, but that should not particularly influence Pop Tarts moving into the country (Harlan, 2013). Breakfast foods have been steadily on the rise and became highly popular in 2013, with Kellogg’s being the number one brand of breakfast food in 2013 ("Breakfast Cereals in South Korea"). With Kellogg’s already being an established company and breakfast foods being on the rise, it would be a good time to introduce a new breakfast …show more content…
It holds a three-branch presidential system. South Korea is open to free enterprise and usually has an export surplus (“South Korea Government”). They are highly open to trade with the United States because the U.S. has been a major ally throughout all of their democratization. The United States played a major role in the structure of the modern South Korean government. Since 1945, the South Korean government has been quickly modified and modernized and are now seen as an entirely independent state. Under the Rhee Syng Man Regime, Koreans began to study the ideology of democracy. The United States was sympathetic to the post-liberation troubles that the country was facing and worked to help South Korea stand on its own (Gu and Ki, 2008). This can be seen in the trade agreement that was made back in 2011, opening up a 95% tariff-free
Its export-focused economy was hit really hard during the recession in 2008, however they have bounced back from that extraordinarily well. They had 6.3% growth in 2010. The Republic of Korea is a high-income country. The GNI per capita is $25,920 as of 2013 ("Korea, Rep"). The Republic of Korea has a population of 50.22 million and a GDP of $1.305 trillion. The macroeconomic situation appears to have been improving in the last 5 years with the GNI. South Korea is incredibly tech-based and relies heavily on exporting these technologies. Politically, there has been scandal with their NIS, but that should not particularly influence Pop Tarts moving into the country (Harlan, 2013). Breakfast foods have been steadily on the rise and became highly popular in 2013, with Kellogg’s being the number one brand of breakfast food in 2013 ("Breakfast Cereals in South Korea"). With Kellogg’s already being an established company and breakfast foods being on the rise, it would be a good time to introduce a new breakfast …show more content…
It holds a three-branch presidential system. South Korea is open to free enterprise and usually has an export surplus (“South Korea Government”). They are highly open to trade with the United States because the U.S. has been a major ally throughout all of their democratization. The United States played a major role in the structure of the modern South Korean government. Since 1945, the South Korean government has been quickly modified and modernized and are now seen as an entirely independent state. Under the Rhee Syng Man Regime, Koreans began to study the ideology of democracy. The United States was sympathetic to the post-liberation troubles that the country was facing and worked to help South Korea stand on its own (Gu and Ki, 2008). This can be seen in the trade agreement that was made back in 2011, opening up a 95% tariff-free