Advertising agencies make attempts to sell their product, be it through enticement, flattery, or coercion. Ralph Lauren, mostly known for their brand of clothing, attempts to sell a fragrance of cologne called ”Polo Red.” Magazine advertisements such as this generally consist of brief pictures with text; this ad, interestingly, has a section to sample the smell. In order to make an attempt to advertise Polo Red, Ralph Lauren tries to appeal to the target audience’s sense of ‘manliness’ and ‘amazement’. Action, adventure, and movies, this advertisement captures some of the aspects of each, together giving a total picture to the audience. Old action movies are partially known for their close-up shots of vehicles moving and humans completing
