Planned Giving Case Study

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Planned Giving to an organization that is tax-deductible is a gift that is transferring one’s possessions to another. Planned gifts allow for donors to leave a legacy within the organization that they support. Common Ground Shreveport is currently working on a planned giving program for their organization, so that they have future financial support.
Common Ground is a nonprofit in Shreveport, LA who is working to make connections and serve the people within the Cedar Grove neighborhood. They are a small staffed nonprofit that has been working within Cedar Grove for over ten years.
Since Common Ground is not a large staffed nonprofit there would be connections made to outside resources. Lisa Cronin, who is the chief executive director, is a lawyer and would be a resource for the organization. Financial planners, accountants, other lawyers, and other resources would be external.
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It is efficient and cost effective. It will begin in January with the board meeting. We will ask the board and staff to become planned givers. An organization’s staff who makes planned gift commitments send a message that they are committed to the purpose of the organization.
Common Ground will send out mailers, update the website, have a thank you dinner for all donors, create brochures, and host seminars about planned giving within this five month time frame. This information will be available throughout the year, so that conversations can be fostered about planned giving.
As Common Ground moves to a planned giving program there will be opportunities for donors to leave a legacy and the organization would have another avenue of income for the future of Common Ground and for the Cedar Grove

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