Build a relationship with the client and develop has evolved to become a stand-alone system are coordinated through them and cooperation among the multiple destinations within the organization in order to one strategic objective, namely to retain customers lucrative property and ensure their loyalty to the maximum possible period. Of course, the function of customer relationship management beyond the marketing department to the production and warehouse departments to the senior management.
But the new thing is in conjunction with the development of information and communication technologies, the emergence of what became known as the management of relations with customers electronically where both …show more content…
The strategy used by the researcher to examine the situation where, as the researcher used deductive approach to conduct this search.
Goals CRM strategy to analyze the components of any business To collect the most important factors which play a positive role in supporting the CRM strategy of Pizza Hut To submit proposals on those factors do not play a vital role in the Pizza Hut CRM strategy.
CRM is a philosophy and a researcher wants to determine the critical success factors activate this philosophy in Pizza Hut. Three components including people, processes and technology, and these three elements should act interactively to ensure the success of CRM in any business CRM. The practical implications for the development and management of relationships with different companies through this research report …show more content…
Buy one get one free is one of the packets , Pizza Hut Tuesday offer, Pizza Hut Monday show, Pizza Hut and many offer family packages are available at Pizza Hut, but the advantages of the company does not provide to its customers on the basis of the previous records. And usually offer rewards to customers on all their purchases where they can get more benefits once the volumes of orders improved but do not have a long-term approach this company to retain customers.
customer relationship management disadvantages, like all other things, customer relationship management systems also has some shortcomings that they need to overcome. The technology is still new and has a lot of areas for improvement.
Here are the main disadvantages CRM systems stop it from becoming an ideal solution for any business:
Lack of customer satisfaction
Although many companies implemented a customer relationship management systems to focus on customers, many customers still are not satisfied with its