Pizza Hut: Customer Relationship Management Strategy

Improved Essays
First: building relationships with customers
Build a relationship with the client and develop has evolved to become a stand-alone system are coordinated through them and cooperation among the multiple destinations within the organization in order to one strategic objective, namely to retain customers lucrative property and ensure their loyalty to the maximum possible period. Of course, the function of customer relationship management beyond the marketing department to the production and warehouse departments to the senior management.

But the new thing is in conjunction with the development of information and communication technologies, the emergence of what became known as the management of relations with customers electronically where both
…show more content…
The strategy used by the researcher to examine the situation where, as the researcher used deductive approach to conduct this search.

Goals CRM strategy to analyze the components of any business To collect the most important factors which play a positive role in supporting the CRM strategy of Pizza Hut To submit proposals on those factors do not play a vital role in the Pizza Hut CRM strategy.
CRM is a philosophy and a researcher wants to determine the critical success factors activate this philosophy in Pizza Hut. Three components including people, processes and technology, and these three elements should act interactively to ensure the success of CRM in any business CRM. The practical implications for the development and management of relationships with different companies through this research report
…show more content…
Buy one get one free is one of the packets , Pizza Hut Tuesday offer, Pizza Hut Monday show, Pizza Hut and many offer family packages are available at Pizza Hut, but the advantages of the company does not provide to its customers on the basis of the previous records. And usually offer rewards to customers on all their purchases where they can get more benefits once the volumes of orders improved but do not have a long-term approach this company to retain customers.

customer relationship management disadvantages, like all other things, customer relationship management systems also has some shortcomings that they need to overcome. The technology is still new and has a lot of areas for improvement.

Here are the main disadvantages CRM systems stop it from becoming an ideal solution for any business:

Lack of customer satisfaction
Although many companies implemented a customer relationship management systems to focus on customers, many customers still are not satisfied with its

Related Documents

  • Improved Essays

    Hence, we will be provided customers an 800 number for extensive support and also hold live chats during operating hours. Customer Relationship Management (CRM) Systems CRMs will be required in order to make sure that our customer service level is high and interactions between existing and future customers are carried out flawlessly. CRMs gather information from different customer interactions such as; phone calls or emails. It also allows us to track a customers purchasing history, buying patterns and so on.…

    • 782 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    The details were obtained by a portal where all data related to this cause and prompt best practices were shared and applied. 3. The company introduces Customer Relationship Management (CRM) application. The purpose was to capture their consumer’s issues and feedback. 4.…

    • 169 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    Pizza is a very important subject. Growing up in upstate NY It was hard to believe that there was any other type of pizza place except the mom and pa ones down the road and the occasional pizza hut. Eating at a chain pizza place was unheard of until joining the Marines and learned of Dominos, Papa Johns and little Caesars.…

    • 568 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Toxic Debt

    • 230 Words
    • 1 Pages

    It’s an issue that affects both the way you manage customers and the way you manage debt. In most businesses, ‘customer relationships’…

    • 230 Words
    • 1 Pages
    Improved Essays
  • Improved Essays

    The purpose of this short-term plan is to provide an outline for creating and implementing a number of new communication tools needed as the foundation for SB Partners’ 2016 marketing plan. Plan Objectives: Create key creative themes and content that provides consistency & frequency of messages across all mediums Engage in innovative ways/tools to stand out from the competition and increase brand awareness Develop metrics for achieving targets Target Audience Overview: Early stage (under $1 million in revenue) 
Attracting early stage clients provides an opportunity to develop a long term relationship by playing an active role in supporting the growth of the entrepreneur and the company. Competitors are giving away accounting services as…

    • 1303 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Identifying the Driving Forces in New Marketing Principles and Their Probable Future Changes Krystle Alfonseca LIM College Marketing principles are the fundamental concept and philosophy that serves as the foundation for promoting a business (sale of goods or services), or a behavior for a chain of reasoning in business domains. Marketing encompasses a spectrum of processes such as identifying consumers ' needs and design a means of providing these needs. Today 's marketing is facing with progressively multifaceted clienteles; transnational markets integration and technological advancement, which periodically drive the new marketing principles. What the driving forces are in new marketing principles Certified services firms periodically evaluate the suitability of their business models so as to deliver the greatest value to their clients, which remained the dynamism in business and the forces that propel marketing principles. The structure of marketing is centred on three great principles namely; customer value, competitive advantage and focus on customer need (Kotler & Armstrong, 2010).…

    • 700 Words
    • 3 Pages
    Improved Essays
  • Superior Essays

    Vodaphone Case Study

    • 1623 Words
    • 7 Pages

    Customer relationship management must maintain the central core business activity in the near…

    • 1623 Words
    • 7 Pages
    Superior Essays
  • Improved Essays

    Presto Cleaner Case Study

    • 841 Words
    • 4 Pages

    Mr. Shelton is upset because of many reasons. Presto Cleaner failed both in the service and with the customer. For many years he has been a loyal customer of Presto Cleaner’s and he didn’t received the treatment he deserved. Even if he tried to contact the company several times, he didn’t received an answer nor a call.…

    • 841 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    This assignment is analysed in different ways of the following service, like management ideas, theories and techniques about British Airways, which is one of the largest international airlines. There will be an in depth analysis of the service, customer types and the gaps model between the expectations and perceptions of the consumer. According to Brandrepublic (2003) British Airways has extensive ‘business to business’ (B2B) sales power and a promotion team, promoting sturdier relations between the airline and its business clients. B2B sales are a form of sales between companies.…

    • 1278 Words
    • 6 Pages
    Improved Essays
  • Superior Essays

    Amazon Research Paper

    • 1604 Words
    • 7 Pages

    Penguin Books Buttle, F., 2009. Customer Relationship Management: Concepts and Technologies. 2nd edition. Elsevier…

    • 1604 Words
    • 7 Pages
    Superior Essays
  • Superior Essays

    Branding Strategies The brand management of the organization is the communication to the customers of the organization on how the brand is positioned in the market. The Harley Davidson needs to make certain that the brand management of the organization is done effectively to meet the challenges in future. The brand image of the organization Harley Davidson is rough, rebellious and unique. The owning of Harley Davidson bike brings in a sense of pride in the customers.…

    • 1479 Words
    • 6 Pages
    Superior Essays
  • Improved Essays

    • Better public image: Domino’s Pizza has been part of many innovations that has helped the food delivery industry. Examples include the insulating pizza bags, stronger pizza box, Live Pizza Tracker and Pizza Builder. • Better use of technology: Domino’s Pizza uses more technology than Pizza Hut in order to market their products. Examples include Domino’s Pizza’s creations Live Pizza Tracker and Pizza Builder.…

    • 861 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    In this assignment, we will be discussing about the strategy implemented by Domino’s pizza with it advantages, disadvantages and challenges that make them a successful fast-food franchise. First of all, we discovered 2 purchasing strategy used by Domino in procurement process. Domino’s will have 3 advantages, 3 disadvantages and 2 challenges when implementing the first strategy. However, they…

    • 5288 Words
    • 22 Pages
    Great Essays
  • Improved Essays

    There are five common methods that can satisfy the needs of CDM; experimental public, marketing, group, and internet resources. One of the biggest shifts that the internet has brought to CDM is the customer loyalty. While access to the internet has become more prevalent, especially with the increased use of mobile devices versus the traditional desktop and laptop computers, consumer research has become easier before making actual purchases. “Today customers all digital explorers, seeking out online ratings, peer reviews, videos and in-depth product details as they move down the path to purchase,” (Rick, 2013).…

    • 703 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    2. Designing a Customer Driven Marketing Strategy: • Their main strategy is the diversification of products what they offer. • Other strategies that pizza hut using are C.H.A.M.P.S. & 3 F’s. • According to customer’s demand they make their strategies by keeping following points in mind;  Which customer…

    • 825 Words
    • 4 Pages
    Improved Essays