In my opinion, the casual claim is valid because the balanced scorecard suggests four comprehensive perspectives for measuring companies. First, the customer perspective helps to explain the relationship between companies and customers base on the measurement of time, quality, performance and service, and cost to customers. Second, the internal business perspective indicates the efficiency of cycle time, quality, employee skills and productive in companies. Third, the innovation and learning perspective is about the innovation of products, technologies and manufacturing, and the improvement in customer satisfaction and internal business processes within companies. Fourth, the financial perspective shows cash flow, which helps to analyze companies through economic aspect (Kaplan & Norton, p.73-79). I think the balanced scorecard not only helps companies to improve their performances in other aspects, and also enhances their competitive advantages, which could lead them to
In my opinion, the casual claim is valid because the balanced scorecard suggests four comprehensive perspectives for measuring companies. First, the customer perspective helps to explain the relationship between companies and customers base on the measurement of time, quality, performance and service, and cost to customers. Second, the internal business perspective indicates the efficiency of cycle time, quality, employee skills and productive in companies. Third, the innovation and learning perspective is about the innovation of products, technologies and manufacturing, and the improvement in customer satisfaction and internal business processes within companies. Fourth, the financial perspective shows cash flow, which helps to analyze companies through economic aspect (Kaplan & Norton, p.73-79). I think the balanced scorecard not only helps companies to improve their performances in other aspects, and also enhances their competitive advantages, which could lead them to