Introduction
1. Business Analysis of Aegean Airlines
In 1999 founded the Aegean Airlines becomes the first Greek private company licensed aviation. Primary destinations were Athens, Thessaloniki and Heraklion. Then flights to Rhodes, Chania, Alexandroupoli, Kavala and Kerkyra. In March 2001 the company opens the Business Class service and joins forces with the Cronus Airlines and now travels to 11 destinations in Greece and abroad 7. In 2009 a very good year for Aegean after doing a proposal for acquisition of the full-scale opening of the Olympic. The proposal was accepted and so created the largest airline of Greece.
1.1What is strategic analysis? Alfred Chandler defines strategy as the basic long-term goals and objectives of a business …show more content…
The pest helps the company to find solutions to problems and the profits that can be external factors in contact. So the company can enter the market of air services and in this way can make the best strategic policy. Through political strategy can the Aegean to get a first idea of sales and revenue of the charter regularly and who wants to promote in the market. In this way it is checked whether it can grow or shrink and also helps managers of all departments to think clearly about the movements to be followed in the present and future.
1.3 Analysis of PEST-DG
The macro environment consists of six dimensions of the economic environment, technological environment, political environment, social environment, demographic environment and end the global. All these are the key factors for the viability of a business.
The economic dimension refers mainly to interest rates in unemployment and price controls.
The political dimension refers mainly to government stability to the laws for environmental protection and incentives for …show more content…
Key role in the field of competition is price ticket that gives each company, the departure time of each route, the facility that the company offers to buyers during the trip and the offers start at times. Lately, Aegean has shed much weight on this piece with new agreements for example by transferring a small number of its fleet at the airport in Larnaca, with the planning of departure time of each service and to end the promotion of new destinations. Aegean is a league star alliance means which promotes new destinations as it offers an extensive flight network across Europe with small
1. Business Analysis of Aegean Airlines
In 1999 founded the Aegean Airlines becomes the first Greek private company licensed aviation. Primary destinations were Athens, Thessaloniki and Heraklion. Then flights to Rhodes, Chania, Alexandroupoli, Kavala and Kerkyra. In March 2001 the company opens the Business Class service and joins forces with the Cronus Airlines and now travels to 11 destinations in Greece and abroad 7. In 2009 a very good year for Aegean after doing a proposal for acquisition of the full-scale opening of the Olympic. The proposal was accepted and so created the largest airline of Greece.
1.1What is strategic analysis? Alfred Chandler defines strategy as the basic long-term goals and objectives of a business …show more content…
The pest helps the company to find solutions to problems and the profits that can be external factors in contact. So the company can enter the market of air services and in this way can make the best strategic policy. Through political strategy can the Aegean to get a first idea of sales and revenue of the charter regularly and who wants to promote in the market. In this way it is checked whether it can grow or shrink and also helps managers of all departments to think clearly about the movements to be followed in the present and future.
1.3 Analysis of PEST-DG
The macro environment consists of six dimensions of the economic environment, technological environment, political environment, social environment, demographic environment and end the global. All these are the key factors for the viability of a business.
The economic dimension refers mainly to interest rates in unemployment and price controls.
The political dimension refers mainly to government stability to the laws for environmental protection and incentives for …show more content…
Key role in the field of competition is price ticket that gives each company, the departure time of each route, the facility that the company offers to buyers during the trip and the offers start at times. Lately, Aegean has shed much weight on this piece with new agreements for example by transferring a small number of its fleet at the airport in Larnaca, with the planning of departure time of each service and to end the promotion of new destinations. Aegean is a league star alliance means which promotes new destinations as it offers an extensive flight network across Europe with small