Through out our lives brands begin to grow on us and we will begin to psychologically connect to them and always choose one brand over another. This is known as brand loyalty and one brand I am very loyal to is the Walt Disney Company. The Disney Company was been around in my life since the day I was born, as my parents would sit me down in front of the Disney Channel and Disney Movies all the time. Eventually my brother came along four years later and we become superhero fanatics. We love Marvel superheroes like Spider-Man, Iron Man, and Captain America. Not long after me and my brother fell in love with Star Wars as the prequel series was being released. We become Star Wars super fans and would but every single you that came out. At this
