The price of the Slim Can will determine the effectiveness and quality of the product and will therefore be a direct impact on the product and it’sdevelopment throughout the implementation of the new product. Also, the price of Slim Can will directly play a vital role on whether the new product will increase the revenues of PepsiCo. As a final consideration, PepsiCo’s will review and research the competition and the rigid market environment when launching and pricing the new product. Therefore, if PepsiCo establishes a price much lower than the rest of its’ competitive market the price that PepsiCo set for the new product can set off a price war, but on the other hand PepsiCo can set a price for the new product that may be too high and the competition will win because the lower price will draw the customer away from the new product and buyfrom PepsiCo’s competitors to get a cheaper
The price of the Slim Can will determine the effectiveness and quality of the product and will therefore be a direct impact on the product and it’sdevelopment throughout the implementation of the new product. Also, the price of Slim Can will directly play a vital role on whether the new product will increase the revenues of PepsiCo. As a final consideration, PepsiCo’s will review and research the competition and the rigid market environment when launching and pricing the new product. Therefore, if PepsiCo establishes a price much lower than the rest of its’ competitive market the price that PepsiCo set for the new product can set off a price war, but on the other hand PepsiCo can set a price for the new product that may be too high and the competition will win because the lower price will draw the customer away from the new product and buyfrom PepsiCo’s competitors to get a cheaper