Pepsi Canada's Refresh Project Case Study

For this decision case about Pepsi Canada ’s Refresh Project, the writer will use the “State-and-prove model” for execution as according to Ellet (2009), it is necessary for the audience to have an immediate and clear appreciation of the writer’s position. Further, with this model the writer has instant knowledge of what needs to be proven (p.137). After the presentation of the position statement, the paper explores the decision options available to Pepsi marketing preceding the project (Ellet, 2009, p.135). Then the criterions for the options will be looked at; the next task is to persuade the audience as to why the selected decision is best for the company (Ellet, 2009, p.135). The last item is to demonstrate the action plan as effectively as possible (Ellet, 2009, p.135).
Recommendation Decision
In the best interest of the company the senior marketing officials should try to persuade the top management of Pepsi Canada to dismiss the Refresh Project, which concerns a marketing effort geared at awarded grants to individuals and institutions …show more content…
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