Patanjali Products Case Study

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Contents
1.TOPIC: 2
2.INTRODUCTION: 2
3.Literature Review: 2
4.Research objectives: 5
5.Methodology: 5
6.Data Analysis: 5
7.Time Estimate: 5
8.Conclusion: 5
Bibliography 6

Table of Figures
Figure 1 elements of Brand equity 3
Figure 2 Framework for measuring consumer based Brand equity 3

1.TOPIC: Impact of Brand Equity on consumer purchase intention on Patanjali Products
2.INTRODUCTION:
Patanjali, which is one of the fastest growing FMCG companies which predicted its sales revenue of 5000 crore in the fiscal year 2015-2016 with an increase in its sales by 150% when compared to previous fiscal year i.e. 2014-2015. So it is very much essential to know what are the factors which are influencing the consumer to intend to buy Patanjali Products. Among the factors which are influencing …show more content…
A. (2014). Effect of Brand Equity on Consumer Purchase Intention. indian journal social science research, 212-217.
Gunawardane, N. R. (2015, Jun). Impact of Brand Equity towards Purchasing Desition: A Situation on Mobile Telecommunication Services of Sri Lanka. Journal of Marketing Management, Vol 3, 100-117.
Kavida, S. L. (2016). Impact of Brand Equity on Purchase Intention of home appliances. chennai: IUP Journal of Brand management.
Khataan, A. M. (2016). The impact of customer-based Brand equity on purchase intention by adapting Aaker’s model. The Business & Management Review, Vol 4.
Lekprayura, S. (2012). Brand Equity and Factors Affecting Consumer’s Purchase Intention towards Luxury Brands in Bangkok Metropolitan Area. International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering, Vol. 6, 2620-2625.
Muhammad Irfan Tariq, M. R. (2013). Customer Perceptions about Branding and Purchase Intention: A Study of FMCG in an Emerging Market. Journal of Basic and Applied Scientific Research, 3(2)340-347.
Yang, Y. (2012). The Impact of Marketing Elements and Brand Equity on Private Label Brand Purchase

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