The “Our Food. Your Questions” campaign became more popular and brought huge profit to McDonald’s Canada. In the end, it not only effects Canadian customers but also American Customers. Due to the characteristic of internet marketing, space cannot limit the influence. In fact, the second impact spreads across America. Maureen Morrison, an Ad Age’s research editor, said:
The photo-shoot video has attracted more than 6.9 million views on YouTube, the top viewing location was the U.S.; Canada didn't even register in the top three on the locations list… The Big Mac video, meanwhile, had more than 1.9 million views on YouTube, and McDonald's had no paid media behind any of the videos (qtd. in Morrison).
As a result, this campaign achieved success …show more content…
Your Question” campaign operated great on social media in Canada. However, when this campaign started in the U.S., it met lots of challenges. Instead of asking questions about its products, a lot of social media users started to write their bad experience in McDonald’s restaurants and shared to the public. If this movement continued, it would leave McDonald’s corporation in an awkward place. The main reason for this case is the freedom of internet marketing. Everyone can post and comment on social media and they can write whatever they think and feel, so it is a great place to reduce the pressure from school and work as a free forum. However, when it is involved in business, companies need to be careful about the freedom of it. If it is not under control, it might produce some troubles to those …show more content…
He mentioned categories of the marketing mix which included 4Ps in his speech. Afterwards, E. Jerome McCarthy summarized those categories into a 4Ps concept, which stands for the product, price, promotion, and place (Goi, 2009, 3). Product refers to not only tangible goods but also intangible services. It needs to meet the requirement of customers. The second component of marketing mix is Price. It is calculated by comparing the difference of cost of the goods sold and the accepted amount of money that customers want to pay for. Another P is Promotion, which can inform the target audience and enhance the product awareness. The last one is Place. It is defined as “all the decisions involved in getting the ‘right’ product to the target market’s place” (Perreault and Cannon, 2014,
The photo-shoot video has attracted more than 6.9 million views on YouTube, the top viewing location was the U.S.; Canada didn't even register in the top three on the locations list… The Big Mac video, meanwhile, had more than 1.9 million views on YouTube, and McDonald's had no paid media behind any of the videos (qtd. in Morrison).
As a result, this campaign achieved success …show more content…
Your Question” campaign operated great on social media in Canada. However, when this campaign started in the U.S., it met lots of challenges. Instead of asking questions about its products, a lot of social media users started to write their bad experience in McDonald’s restaurants and shared to the public. If this movement continued, it would leave McDonald’s corporation in an awkward place. The main reason for this case is the freedom of internet marketing. Everyone can post and comment on social media and they can write whatever they think and feel, so it is a great place to reduce the pressure from school and work as a free forum. However, when it is involved in business, companies need to be careful about the freedom of it. If it is not under control, it might produce some troubles to those …show more content…
He mentioned categories of the marketing mix which included 4Ps in his speech. Afterwards, E. Jerome McCarthy summarized those categories into a 4Ps concept, which stands for the product, price, promotion, and place (Goi, 2009, 3). Product refers to not only tangible goods but also intangible services. It needs to meet the requirement of customers. The second component of marketing mix is Price. It is calculated by comparing the difference of cost of the goods sold and the accepted amount of money that customers want to pay for. Another P is Promotion, which can inform the target audience and enhance the product awareness. The last one is Place. It is defined as “all the decisions involved in getting the ‘right’ product to the target market’s place” (Perreault and Cannon, 2014,