SWOT ANALYSIS
STRENGTH
S1. Resourceful in Networking
The networking defines as connecting people and leveraging potential. Currently, the Otto Group had employed around 50,000 smart employees. With this immense collective knowledge, the employees of individual group companies can connect and exchange with each other directly through Best Practice Clubs, expert conferences and workshops. For instance, the employees discuss current market challenges and work on solution together. The whole departments can structure their own information and carry the principle of a transparent organization to life as the employees enable decentralized project collaboration in a networked world.
S2. Effective Services for Retailer and Customer
Otto Group provided several effective services in their business. For example, they understand that retailer and customer worried about the problem of payment process. So they develop a RATEPAY payment method, it gives planning security to retailer that enable them to take care of all payment defaults. At the same …show more content…
Setting up an e-commerce is no longer a difficult tasks, it even can be done at home. Nowadays, anyone can start an e-commerce even without the need of paying for website costs like using Facebook or eBay. Therefore, Otto Group is facing competition on business as the others can copy their selling concept in the market.
T3. Inflation Force Customers Prefer Low Cost Product
Customers prefer products with low cost than better quality with higher cost that happens frequently during the inflation period. Normally customers purchase at places whereby the price can be negotiated and with eye to eye contact, so the prices sold would not be higher than the average market prices. Thus, the human interaction is more important than machine interaction when come to price or cost concerned as the prices set can be negotiated with physical retail shop.
T4. Financial Resources and
STRENGTH
S1. Resourceful in Networking
The networking defines as connecting people and leveraging potential. Currently, the Otto Group had employed around 50,000 smart employees. With this immense collective knowledge, the employees of individual group companies can connect and exchange with each other directly through Best Practice Clubs, expert conferences and workshops. For instance, the employees discuss current market challenges and work on solution together. The whole departments can structure their own information and carry the principle of a transparent organization to life as the employees enable decentralized project collaboration in a networked world.
S2. Effective Services for Retailer and Customer
Otto Group provided several effective services in their business. For example, they understand that retailer and customer worried about the problem of payment process. So they develop a RATEPAY payment method, it gives planning security to retailer that enable them to take care of all payment defaults. At the same …show more content…
Setting up an e-commerce is no longer a difficult tasks, it even can be done at home. Nowadays, anyone can start an e-commerce even without the need of paying for website costs like using Facebook or eBay. Therefore, Otto Group is facing competition on business as the others can copy their selling concept in the market.
T3. Inflation Force Customers Prefer Low Cost Product
Customers prefer products with low cost than better quality with higher cost that happens frequently during the inflation period. Normally customers purchase at places whereby the price can be negotiated and with eye to eye contact, so the prices sold would not be higher than the average market prices. Thus, the human interaction is more important than machine interaction when come to price or cost concerned as the prices set can be negotiated with physical retail shop.
T4. Financial Resources and