Strengths
1. Strong brand recognition
Tata consultancy services (TCS) is the one of largest company which provides software service in India. TCS recognise as the “Big 4” company in the market of IT services brand in US. The brand value of TCS had valued up to US $8.7 billion …show more content…
This will lead the reputation of TCS fall. There is a case occur in the year 2013, Orange Country sued TCS failed to present their promises and intentional misrepresentations during the bidding process for a contract. Under the terms of contract, Tata America International Corporation (TCS America) are required to develop and implement the Property Tax Management System Project for Orange Country. In the end, TCS failed to complete the project within the budget and timeline that promises in their contract. Due to this reasons, Orange Country claimed that damages as a result of wrongful action conduct by TCS to fill the huge loss of money they …show more content…
According to The Financial Express shows that Indian rupee edged higher by three paise to 66.46 against the US dollar in December 2015 at the Interbank Foreign Exchange. (Indian rupee edged higher by 3 paise to 66.46 against dollar, 2015) Appreciation of rupee only beneficial for industries heavily dependent on imports instead of IT sectors. For IT sector, you may take an idea from the fact that the appreciation of currency might have a negative impact on those companies which revenue generated by client in the United Stated (U.S) and Europe. For instance, Infosys generates 97% of its revenues from U.S. & Europe and Tata Consultancy Services generates 92% of its revenues from U.S. & Europe. Meanwhile strengthening of rupee stop foreign countries to get cheap IT services from Indian and it will probably devastated Indian IT sector and TCS as