In the article “Online groupthink” the writer Peter Dizikes, published in MIT technology review, examines the issue of how online review from other people effects our opinion. This article refers to a research done by Sinan Aral from Massachusetts Institute of Technology. His research shows how positive opinions and comments lead people to have positive opinion and out things but it doesn’t necessarily have a same effect with negative opinions. This is phenomenon is similar to effect of groupthink when other members of groups opinions changes what a member thinks about the problem or an issue. Researcher warms that politicians, marketers or who can benefit from an exaggerate popularity can use this in the society.
