On Memory Lost In The Mall Summary

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Ch. 4—6 On Memory: The Lost in the Mall Study

The power of suggestion is quite useful, partially because of just how untrustworthy our mind can be. No memory is stored in just one place, instead, it is a wide brain activity, giving room for error. Due to its widespread nature, no one type of memory exists. Subsequently, the categories, in the most basic manner, are episodic and procedural. Episodic for example, is remembering a present given to you. It is a singular event that holds personal value and is held in the temporal lobe. Procedural however, is a skill so well learned that one does not even need to think about it, and is carried within the striatum and basal ganglia. These are prudent to know, since it is the basis within the experiment.

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