Odoo Community Case Study

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4.3 Odoo Community Software
Odoo Community is a free open-source business applications which provides more than thousand modules to use for the business purposes such as Sales, CRM, Project, Inventory Management, Accounting and Finance Management, etc. Users can use Odoo Community on the cloud or on-site. It suits for small or medium companies. Moreover, users can adapt the modules or the functions inside each module to make it be more compatible with their need since it is flexible.
AYE Supermarket should apply Odoo Community to its stock management to reduce the paper-based processes, and also to improve the information system in the company.

AYE Supermarket’s processes with Odoo Community
According to the previous phase and the problems
…show more content…
The Social media can be considered as a good tool for advertising because the required investment is low and it has the rapid spread of information. Since most of Social media is the bi-directional communication, it is beneficial for any organization to improve its decision of making process with the help of informal feedbacks and questionnaires.

AYE Supermarket also concerns about an advantage of using Social media as a channel to reach the customers and maintains relationship with the customers. According to diverse types of Social media and its various functions, AYE Supermarket can apply Social media to announce its advertisements, news and special offers for the particular groups of customer depend on types of Social media. For example, the promotions about household stuff which are used among adults will be provided and promoted through Facebook fanpage while the promotions about snacks or cosmetics will be promoted by using e-coupons through Twitter and Line which are different channels from the first group. This strategy will increase the sale growth because AYE Supermarket can offer the right promotions to the right group of customer. Moreover, Social media is not only used for an advertising channel to improve the AYE Supermarket’s marketing strategy but also gathering the feedbacks from the customers. This is one of the significant way to develop information system inside the

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