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and 11 p.m for one day. Researchers decided to conduct this last experiment, since, in the two previous experiments, the participants did not have to pay for their food. The participants were the shop’s adult customers that ordered sandwiches; over this time, six hundred and twenty-six customers came to the shop, but only five hundred and sixty-five were able to participate due to some customers ordering other things than the six inch or twelve inch sandwich and some were under eighteen. The dependent variable was the full-sized portion choice while the independent variable was the magnitude of the nonfood incentive. Controlled variables included gender, age, hunger levels, and height. Participants were randomly assigned to three conditions such as full-sized sandwiches versus half-sized sandwiches with a ten dollar lottery ticket, full-sized sandwiches versus half-sized sandwiches with a fifty dollar lottery ticket, or full-sized sandwiches versus a half-size sandwich with a one-hundred dollar lottery ticket. Both of the sandwiches were priced at five dollars. After ordering, the customer would draw from a bag of seventy tennis balls, and a winning number was inside. The only customer that one any of the lottery ticket was someone who one the hundred-dollar lottery ticket. The result in the order of the different conditions that chose the full-sized sandwich was 88%, 92%, and