Unit 2 Discussion Board
Student’s Name
Institution Affiliation
Unit 2 Discussion Board
Question one A new product launch is a very daunting task. In as much as I am excited about the unit 5 assignment as it will provide a solid platform to put my strategic marketing planning skills to good use, I am also aware that it is going to be a challenging process. An overarching question that I have about the unit 5 assignment is what is the scope of the assignment? I understand that product launch is not a one-off event but it has far-reaching impacts on customer satisfaction and profitability. Hence, a solid approach should be adopted to eliminate hitches and foster a perfect product launch. The following three elements are in my initial thoughts about how to approach this assignment;
a. Stick to an original product idea. This entails coming up with a new product idea that wasn’t there before. However, finances, competition, and market needs will also be examined to determine whether a new product will be better than an already existing product
b. Have strict scheduling. A successful product launch is dependent on adherence to strict timelines that gives each step ample time to be completed
c. Include a testing phase. Conducting a …show more content…
The five-point harness and EPS energy absorbing foam transform to benefits for me as they ensure safety and comfort for the baby. The five-point harness is easy to fix in the car and ensures a secure fit. The EPS energy absorbing foam liner adds comfort as well as reinforces safety by shielding the baby. Customer’s behaviors towards the product are fair as compared to competitors’ products most of which are deemed expensive. The product fits my lifestyle as the baby can be taken out of the car and the seat flattened so that he/she continues napping in the house. This reduces interruptions and allows me to focus on other things while the baby
Student’s Name
Institution Affiliation
Unit 2 Discussion Board
Question one A new product launch is a very daunting task. In as much as I am excited about the unit 5 assignment as it will provide a solid platform to put my strategic marketing planning skills to good use, I am also aware that it is going to be a challenging process. An overarching question that I have about the unit 5 assignment is what is the scope of the assignment? I understand that product launch is not a one-off event but it has far-reaching impacts on customer satisfaction and profitability. Hence, a solid approach should be adopted to eliminate hitches and foster a perfect product launch. The following three elements are in my initial thoughts about how to approach this assignment;
a. Stick to an original product idea. This entails coming up with a new product idea that wasn’t there before. However, finances, competition, and market needs will also be examined to determine whether a new product will be better than an already existing product
b. Have strict scheduling. A successful product launch is dependent on adherence to strict timelines that gives each step ample time to be completed
c. Include a testing phase. Conducting a …show more content…
The five-point harness and EPS energy absorbing foam transform to benefits for me as they ensure safety and comfort for the baby. The five-point harness is easy to fix in the car and ensures a secure fit. The EPS energy absorbing foam liner adds comfort as well as reinforces safety by shielding the baby. Customer’s behaviors towards the product are fair as compared to competitors’ products most of which are deemed expensive. The product fits my lifestyle as the baby can be taken out of the car and the seat flattened so that he/she continues napping in the house. This reduces interruptions and allows me to focus on other things while the baby