NWC’s international performance brings in 34.8 percent of the business. Exhibit 1 shows the steadily increasing numbers for international sales 2010 at 469,442 moving to 2014 at 582,232 each year growing by around 50,000, there was a hiccup in 2011 however in 2012 it recovered the losses. As NWC continues to expand and acquiring more international companies the sales and will consecutively increase as well. Moving into the markets where they are a niche business with not many competitors they are able to be a local name as well as a mainstream brand. Using their strategy keeping the name of the company acquire to keep the international consumers’ name recognition will also help drive sales over the country
NWC’s international performance brings in 34.8 percent of the business. Exhibit 1 shows the steadily increasing numbers for international sales 2010 at 469,442 moving to 2014 at 582,232 each year growing by around 50,000, there was a hiccup in 2011 however in 2012 it recovered the losses. As NWC continues to expand and acquiring more international companies the sales and will consecutively increase as well. Moving into the markets where they are a niche business with not many competitors they are able to be a local name as well as a mainstream brand. Using their strategy keeping the name of the company acquire to keep the international consumers’ name recognition will also help drive sales over the country