Non-Profit Organization: Open Minds

Improved Essays
Non-for-profit organisation:
Open Minds

Vision Statement:
A leader in transforming and delivering empowerment across mental health support and disability services, providing opportunities and an equal quality of life.
Mission Statement:
To assertively support and assist in expanding high-level mental health and disability solution services, to convey and promote the human value and contemporary methods of empowerment for those at disadvantage.
Summary of value statements:
Many scholars within public management and in this case, non-for-profit organisations have argued a need to define a strong mission and purpose for public agencies as a step to improving performance and a basic foundation of corporate practice, mission and vision statements
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As the mission statement is precisely clear on the organisation’s objectives, realistic aims and the goals of how to achieve them. As Moore (1995), argued the very purpose of a mission statement is to “be specific and tightly focused”.
The value and positive impacts of my vision statement for Open Minds is the ability for the organisation to aspire and express the beliefs and values, through a foundation of a guiding philosophy, not alone limited by a conceptual belief but also able to be implemented in action. As Egan(1989, pp. 455-9), argued this important purpose of a vision statement, as a form of art “portraying an image” and “a key learning tool” that “If one could code the knowledge to be passed on and embed it in a story form, then it could be made more faithfully memorable than by any other means”.

The vision statement serves as an aspirational tool for the organisation to encourage and maintain an exchange of values and beliefs as well as the encouragement of future ideas, as the organisation and individuals are provided with an effective mindset in which assists them upon how they complete their work by aligning towards the key
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Creating emphasis and interest of the organisation’s story and applying the years of experience and knowledge within the mental health and disability services the organisation has creatively. Encompassing four distinct ingredients of the organisation’s vision: information, experience, story and audience participation. As Erickson and Rossi (1976, pp. 153-71), argued that an effective vision statement must contain “A story and the use of metaphorical language -that natural mindsets and common everyday belief systems are more or less interrupted”.

Mission and vision statements by both private and public entities are a critical part of how these entities engage and communicate effectivity with their direct and indirect audiences, as well as shape the image and intent of the relationships with their audiences across a “value chain”, towards the everyday understanding of Public Value. Mark Moore (1995), in his book Creating Public Value: Strategic Management in Government developed a theory of Public Value and its creation, opening such understanding as to the very nature of how to do what you do as an entity and why such messaging is important, establishing such a theoretical framework that impacts on the very interest and importance of Public Value Creation on entities

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