“In The News” Assignment Nike is one of the most powerful athletic companies in the world. They have created a mass amount of income through out the years of being in the business of sports apparel. They have more than thousands of stores worldwide. They are highly know for having the newest and most reliable technology for the creation of their products. Nike became a corporation in 1971, and the Chief Executive Mark Parker has done an amazing job creating a successful and reliable business for the customer. Nike is traded in the New York Stock Exchange, which proves they are highly income corporation. They have over 60,000 employees as of 2015 , which creates jobs for a mass amount of people. Nike just recently in the news set a determined goal.
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Trevor Edwards, the president of Nike Brand, said “ We all know there is a global shift towards fitness.” This means they will generate more income due to the cultural shift. The rate of growth Nike is headed towards will make themselves stay far ahead of its main rival Under Armour. They are at around 30.6 billion dollars now and plan to add around 20 billion over the next five years. Not only is their brand a hot seller, but the Jordan brand that they own will also have a huge rise in sales, nearly doubling what they make now on the brand. Nike also expects to have a huge opportunity in the women's industry. They have aimed more aggressively to get women interested since they are becoming more active now. There big focus on sales with the women is to sell more tights and sport bras. The 2016 Summer Olympics will be a big chance for Nike to drop there now footwear technology which will make them stand out even more. Even though Nike is made for athletic performance, that is not a big deal due to athletic apparel outselling the overall apparel in the last four
Trevor Edwards, the president of Nike Brand, said “ We all know there is a global shift towards fitness.” This means they will generate more income due to the cultural shift. The rate of growth Nike is headed towards will make themselves stay far ahead of its main rival Under Armour. They are at around 30.6 billion dollars now and plan to add around 20 billion over the next five years. Not only is their brand a hot seller, but the Jordan brand that they own will also have a huge rise in sales, nearly doubling what they make now on the brand. Nike also expects to have a huge opportunity in the women's industry. They have aimed more aggressively to get women interested since they are becoming more active now. There big focus on sales with the women is to sell more tights and sport bras. The 2016 Summer Olympics will be a big chance for Nike to drop there now footwear technology which will make them stand out even more. Even though Nike is made for athletic performance, that is not a big deal due to athletic apparel outselling the overall apparel in the last four