An operative goal of any successful enterprise is growth. There are many big names in the beer brewery industry, and with that perceived competition; New Belgium necessity is maintaining strategic focus. Constant innovation is key to achieving continued strategic focus. New Belgium must stay ahead of their competition, where they succeed most undoubtedly; therefore, any technology, marketing, and business practices will add to their achievements of environmental friendliness and innovative sustainability are the keys to success. A marketing campaign that aims to educate and inform the consumers constantly about their achieved innovative sustainability can be powerful. As a result, New Belgium can be the face of inspiring consumers to execute
