The Merriam-webster dictionary states the meaning of folly as either: the lack of good sense or judgement or a foolish act of idea. When taking the word in the literally meaning, it is extremely understanding why the New Belgium Brewing Company (NBB) deliberated over the use of the word in their marketing. However the reasoning behind it appears to be quite intriguing. Prior to reading the text, I personally was not well informed about NBB. When I first read about their marketing slogan, “Follow your folly”, I immediately went to the dictionary to try to understand what this statement meant. Unfortunately, reading the definition only let me more confused. Consequently, I visited the NBB website to try to understand. Where NBB stated that
