Introduction:
“Nestle is one of the leading Nutrition, Health and Wellness companies. It exists more than a hundred years and is founded in 1866 by Henri Nestle. One of their number one priorities is the quality of the food and of all of their products.”(Nestle website)
“The Nestle story starts with the foundation of the Anglo-Swiss Condensed Milk Company. Henri Nestlé penetrated the market of infant food in 1867, and in 1905 the company which he founded merges with Anglo-Swiss and become the worldwide Nestlé Group.” (Nestle website)
The environmental analysis:
According to Simkin the environmental analysis is the process of assessing and interpreting the information gathered through environmental scanning which is the process of collecting …show more content…
It can discover the outside factors which can affect the company and to predict the potential threats and other factors that can impact the business. It helps avoiding big crises by taking into consideration such elements.
The process helps you to assess and understand the information gather through environmental scanning. Whit this analysis the managers could make an assumption about the future changes with the political, legal, ecological, social, technological and economical. (Dibb, 1997)
Political:
The political and legal forces are similar. They both have the potential to influence the marketing strategy.Such factors might be a change of the government, an increase or decrease of taxes, different laws affecting the company, etc.(Dibb,1997 )
The political and legal force could affect the company with changing some of the taxes and fees that Nestle should pay regularly. They also could change the laws so the company has to change ingredients or stop selling an item because it consist some harmful components. …show more content…
Negative competition and reviews are devastating but a big company like Nestle has its own loyal customers who will stick to it.
Market segmentation
“Market segmentation is a demand-oriented marketing approach that involves modifying the firm’s product design and/or marketing strategies to fit the needs of individual market groups, rather than those of the entire market.”(W.H.C. page277)
Our product Chocoffee –the new one-time coffee combined with the natural sugar from the best cocoa placed on a small eco-friendly wood spoon is made for a particular group of buyers with fixed needs.
Chocoffee is a differentiated product with better taste and eco-friendly materials which gives a opportunity to much more groups of individuals to try this new product. The segmentation of the market is developed in a few groups as Geographic, Psychographic, demographic and behavioral segmentation.
According to (Moore & Pareek, 2006) the geographic segmentation breaks the whole market into small areas like nations, cities, villages, streets and so on. Our Chocoffee will be sold in every country where you can find Nestle products. The distributions in the cities will be higher than the villages but you can still find it almost
“Nestle is one of the leading Nutrition, Health and Wellness companies. It exists more than a hundred years and is founded in 1866 by Henri Nestle. One of their number one priorities is the quality of the food and of all of their products.”(Nestle website)
“The Nestle story starts with the foundation of the Anglo-Swiss Condensed Milk Company. Henri Nestlé penetrated the market of infant food in 1867, and in 1905 the company which he founded merges with Anglo-Swiss and become the worldwide Nestlé Group.” (Nestle website)
The environmental analysis:
According to Simkin the environmental analysis is the process of assessing and interpreting the information gathered through environmental scanning which is the process of collecting …show more content…
It can discover the outside factors which can affect the company and to predict the potential threats and other factors that can impact the business. It helps avoiding big crises by taking into consideration such elements.
The process helps you to assess and understand the information gather through environmental scanning. Whit this analysis the managers could make an assumption about the future changes with the political, legal, ecological, social, technological and economical. (Dibb, 1997)
Political:
The political and legal forces are similar. They both have the potential to influence the marketing strategy.Such factors might be a change of the government, an increase or decrease of taxes, different laws affecting the company, etc.(Dibb,1997 )
The political and legal force could affect the company with changing some of the taxes and fees that Nestle should pay regularly. They also could change the laws so the company has to change ingredients or stop selling an item because it consist some harmful components. …show more content…
Negative competition and reviews are devastating but a big company like Nestle has its own loyal customers who will stick to it.
Market segmentation
“Market segmentation is a demand-oriented marketing approach that involves modifying the firm’s product design and/or marketing strategies to fit the needs of individual market groups, rather than those of the entire market.”(W.H.C. page277)
Our product Chocoffee –the new one-time coffee combined with the natural sugar from the best cocoa placed on a small eco-friendly wood spoon is made for a particular group of buyers with fixed needs.
Chocoffee is a differentiated product with better taste and eco-friendly materials which gives a opportunity to much more groups of individuals to try this new product. The segmentation of the market is developed in a few groups as Geographic, Psychographic, demographic and behavioral segmentation.
According to (Moore & Pareek, 2006) the geographic segmentation breaks the whole market into small areas like nations, cities, villages, streets and so on. Our Chocoffee will be sold in every country where you can find Nestle products. The distributions in the cities will be higher than the villages but you can still find it almost