Highlights: Young adults report that Snapchat have a perceived influence on their relationships; Snapchat better serve closer relationships rather than strangers.
" Intro:
Accessibility to multiple media outlets allow individuals to access various entertainment media and social media on one device. Some examples of entertainment media outlets are television, music, radio; some examples of social media are social networking, text messaging, social platforms.
Most of social media users are young adults between the ages of 18-29 and with access to many new social media applications such as Twitter, Snapchat, Instagram, there is a higher frequency usage of social media reported.
" Theory:
Use and Gratification is applied for this study in which it argues that since media and technology users are very active, and goal directed, users thus associate their need for gratification with a specific media. As a result, this forces other media outlets for example Twitter vs. Facebook to compete with each other in order to satisfy the user's need. Similarly, active social media users for example select specific platforms (i.e. Instagram, twitter, snapchat) in order to satisfy their needs based on "media content (i.e. filters, video messaging, text) and the social context? …show more content…
Pictures and short videos that can include text, drawings, filters) with friends and family. The snaps only last for a few seconds then is "gone forever". Furthermore, a motivation that was reported by young adults for using Snapchat was the need to keep in touch with family and friends. Snapchat has been hypothesized as a more private form of communication via social media comparison to Facebook. However, the private nature of snapchat may result to negative consequences for romantic relationships specifically for young adults. This is the case since snaps can disappear in matter of seconds which could lead to further
" Intro:
Accessibility to multiple media outlets allow individuals to access various entertainment media and social media on one device. Some examples of entertainment media outlets are television, music, radio; some examples of social media are social networking, text messaging, social platforms.
Most of social media users are young adults between the ages of 18-29 and with access to many new social media applications such as Twitter, Snapchat, Instagram, there is a higher frequency usage of social media reported.
" Theory:
Use and Gratification is applied for this study in which it argues that since media and technology users are very active, and goal directed, users thus associate their need for gratification with a specific media. As a result, this forces other media outlets for example Twitter vs. Facebook to compete with each other in order to satisfy the user's need. Similarly, active social media users for example select specific platforms (i.e. Instagram, twitter, snapchat) in order to satisfy their needs based on "media content (i.e. filters, video messaging, text) and the social context? …show more content…
Pictures and short videos that can include text, drawings, filters) with friends and family. The snaps only last for a few seconds then is "gone forever". Furthermore, a motivation that was reported by young adults for using Snapchat was the need to keep in touch with family and friends. Snapchat has been hypothesized as a more private form of communication via social media comparison to Facebook. However, the private nature of snapchat may result to negative consequences for romantic relationships specifically for young adults. This is the case since snaps can disappear in matter of seconds which could lead to further