To find out how knowledgeable the public was a primary research method was produced to collect the raw data which was then analysed to determine how knowledgeable the public are. It was decided to use a self-completion questionnaire to carry out the research. Self-completion questionnaires are a type of primary research method that comes under the umbrella term ‘surveys’. This method was chosen for various reasons; one reason being that questionnaires are very practical and large amounts of information can be collected from a large number of people in a short …show more content…
It was decided to use a non-probability sampling method. Even though this method is less valid, due to not having access to a sampling frame the probability sampling method could not be done and therefore, the only option was a non-probability sampling method. The non-probability method used was quota sampling; this is where the population is divided into subgroups by their characteristics, traits or a focused fact. Following this quota sampling; the questionnaires were handed out to fifteen males and fifteen females. Quota sampling was used because it has a better representation of certain groups within a population, without over-representing them (Laerd Dissertation, n.d.). It also makes the comparison of the data analysis easy. Other non-probability methods include; convenience, consecutive, judgemental and snowball sampling; these methods were not used due to wanting equal male and female participants. Also, if the snowballing sample was used, there would be little control over the sampling method, this is due to relying on another person not included in the research to dispute the questionnaires (Explorable,