Molon Labe Case Study

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Mitigating Risks for Molon Labe Designs’ Side-Slip Seat
Product launches fail for many reasons, but three of the main causes are: 1) Spending too much money on the development and manufacture of the product, and not enough on marketing the launch; 2) Falling in love with one’s own product and not adapting it to market priorities or educating the consumer; and 3) Not thinking through distribution (Harvard Business Review, 2011). Molon Labe has spent considerable time and resources on the development of an FAA approved airline seat design that increases passenger comfort and speeds plane boarding processes. Has the company fallen in love with its idea without a viable launch process? This review will discuss risks to the venture, mitigation …show more content…
Since the airline is an external stakeholder, but is crucial to the product’s success, the design and quality departments at Molon Labe must keep the airline attendant in mind in all processes. The focus of production must be a product that makes the attendant’s life easier, and profits the airline. Design and quality control must assure that the finished product is reliable, durable, and fulfills the company’s promise of a more comfortable, efficient airline …show more content…
E. (2017, July 31). Court directs F.A.A. to revisit issue of “shrinking” airline seat space. The New York Times. Retrieved from https://www.nytimes.com/2017/07/31/business/airline-seat-size-faa.html.
Harvard Business Review. (2011, April 13). Lessons from new product launches: Cell zone to i-Pad [Video File]. Retrieved from: https://www.youtube.com/watch?v=TW4g32BW5oY&feature=youtu.be.
Mayhew, R. (n.d.). Conflicts between operations & HR. Retrieved August 6, 2017 from http://smallbusiness.chron.com/conflicts-between-operations-hr-12951.html.
Russell, R.S., & Taylor, B.W. (2014). Operations and supply chain management (8th ed). Hoboken, N.J.: Wiley.
SNHU COCE Assistive Technology. (2016, June 15). QSO-600: Deming, Juran & Crosby - Contributers to TQM - Total Quality Management [Video File]. Retrieved from: https://youtu.be/wwe74Fgeh6c.
TODAY. (2017, March 20). The middle plane seat may be the best soon with revolutionary design. [Video File]. Retrieved from: https://www.youtube.com/watch?v=eNLo76dwYd4.
Tribe, R. (2013, March 25). De-risk new product development and launch [Video File]. Retrieved from:

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