Introduction
1.1 Functions of Book
Books are very important national development. They play a very important role in communication process. They convey knowledge social and national integration, project cultural values, facilitate the participation of people in development of activities and promote international cooperation development. Reader can learn knowledge from the author through the book (MABOPA, 2015).
1.2 Features of the books
1.2.1 Books are the least “mass” of the mass media
Majority people would like to listen or catch the news from the radio or internet. This is easier and attractive to attract the audience. Last time …show more content…
Muhamad Ali and Muhammad Azam Nor Anwar is the owner of this mobile book shop and both of they are friends and operated the first mobile book shop in Malaysia. Two of them are planning for over years to operate the mobile book shop. They started operations three month ago drew inspiration from the mobile bookshops owned by renowned publisher in the United States, Penguin Books(Mobile book debut in Malaysia, 2014).Muhammad Azam shares his idea with Muhammad Ali when he come out with the idea about operated the mobile bookshop. In the first, their friends suggest them consider a truck or a bus for operated the mobile bookshop but they had to take into consideration the logistic constraints especially looking at the fact they will ply their trade on the parking lots. However, they modify a van because the van has the limited space therefore the van has optimized to the maximum to suit the business model. The modification allowed 1200 titles to be displayed on the racks and another 5000 stored in the van (Mobile Book debut in Malaysia, 2014). They get the book supplied by the publisher and resold by them. They pick the Malay and English title book carefully because the books with constructive content that conform with the societal norms and helps in mastering the languages. Schools, higher education, institutions and sales carnivals throughout the Klang Valley are the target market of the mobile bookstore. The mobile bookshop not only appears at the schools and campuses to sell book but also offers free programs to get closer with the students. The changes of the weather are also a challenge for the mobile bookshop because the rain water can destroy the book easily. They will get ready to close the mobile bookshop and stay inside the van before the rain stop and reopen the mobile bookshop. They encourage the people read more and show to the people that books are main best friend and to help the
1.1 Functions of Book
Books are very important national development. They play a very important role in communication process. They convey knowledge social and national integration, project cultural values, facilitate the participation of people in development of activities and promote international cooperation development. Reader can learn knowledge from the author through the book (MABOPA, 2015).
1.2 Features of the books
1.2.1 Books are the least “mass” of the mass media
Majority people would like to listen or catch the news from the radio or internet. This is easier and attractive to attract the audience. Last time …show more content…
Muhamad Ali and Muhammad Azam Nor Anwar is the owner of this mobile book shop and both of they are friends and operated the first mobile book shop in Malaysia. Two of them are planning for over years to operate the mobile book shop. They started operations three month ago drew inspiration from the mobile bookshops owned by renowned publisher in the United States, Penguin Books(Mobile book debut in Malaysia, 2014).Muhammad Azam shares his idea with Muhammad Ali when he come out with the idea about operated the mobile bookshop. In the first, their friends suggest them consider a truck or a bus for operated the mobile bookshop but they had to take into consideration the logistic constraints especially looking at the fact they will ply their trade on the parking lots. However, they modify a van because the van has the limited space therefore the van has optimized to the maximum to suit the business model. The modification allowed 1200 titles to be displayed on the racks and another 5000 stored in the van (Mobile Book debut in Malaysia, 2014). They get the book supplied by the publisher and resold by them. They pick the Malay and English title book carefully because the books with constructive content that conform with the societal norms and helps in mastering the languages. Schools, higher education, institutions and sales carnivals throughout the Klang Valley are the target market of the mobile bookstore. The mobile bookshop not only appears at the schools and campuses to sell book but also offers free programs to get closer with the students. The changes of the weather are also a challenge for the mobile bookshop because the rain water can destroy the book easily. They will get ready to close the mobile bookshop and stay inside the van before the rain stop and reopen the mobile bookshop. They encourage the people read more and show to the people that books are main best friend and to help the