Management Accounting Case Study: Midwest Ice Cream

Great Essays
MIDWEST ICE CREAM
MANAGEMENT ACCOUNTING
COMMENTING REPORT
GROUP #3
ALEENA PAUL
1411073
BISHAN DAS
1411087
GAJENDRA KANSE
1411100
PARTHA HALDAR
1411113
SHAUNAK DEY
1411127
Case Overview Midwest Ice Cream serves as an example to examine a planning and control system. Useful management information, which otherwise would not be apparent, is derived by preparing a basic profit variance analysis. This illustrates how the company is doing many things "wrong," which are covered up by a growth in the overall ice cream market.
Question 1 Review the variance analysis in exhibit 4 being certain you understand it
Presenting group’s views
The presenting group started analyzing the category-wise profit variance. They divided the expenses in 5 categories,
…show more content…
Also the Industry volume has increased and the product mix has changed leading to favorable net sales.
4. Also the variance in operations of the company was calculated to be unfavorable chiefly contributed to the unfavorable variance in advertising and manufacturing. The unfavorable manufacturing was caused due to unfavorable price variance, cartooning labor and spoilage.
Question 2
Calculate the gross margin mix variance, then calculate a detailed (i.e., flavor-by-flavor) Mix variance. For what purposes would the detailed analysis be more useful than the aggregate mix variance calculation?
For calculating the gross margin mix variance, the presenting group used the overall budgeted contribution margin and then calculated the forecast sales at budgeted mix, actual sale at budgeted mix and actual sale at actual mix thereby obtaining the sales mix variance.
Further, the presenting group has categorized the Sales mix variance and Quantity variance into entries for each flavor. This is available in Appendix1.
Commenting Group’s Views
The calculation of Gross Margin Mix Variance and Mix Variance categorized by each flavor by the presenting team was in line with our
…show more content…
Learnings
1. When the increase or decrease of the markets of different shares are independent of each other it is always better to use a detailed mix variance analysis because it helps us understand in which of the products the sales mix variance is unfavorable and which ones exhibit favorable sales mix variance.
2. This is helpful because examining just the overall sales mix variance for all the products would not help us identify which products are the profit bearers, while which ones lead to a loss. This will help understand the reasons behind the profit making products’ profits, and help us plan the corrective course for the loss making products, taking into account the learnings from the analysis of the profit leaders.
Question 3
How would you modify Frank Roberts’ variance analysis before explaining the $71,700 F profit variance to the board of directors?
Presenting Group Views:
To better visualize the variances, these can be analyzed as below-
Profit Variance Manufacturing Expense

Related Documents

  • Improved Essays

    Capsim Executive Summary

    • 945 Words
    • 4 Pages

    Introduction This biennial report centers on: Chester’s program and focus; its performance in the market from January 2016 to December 2023; the opportunities and threats it faces in the future; and the financial ratios applicable to those planning to invest in the future. This report will show undeniable proof that Chester is in a great position to move into now empty markets and make a great deal of money for those involved in it. Strategy…

    • 945 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Miranda Dykes MGMT 4513 Case Study Coors Brewing Company Overall performance is closely linked to a company’s operations and how they meet objectives to obtain certain outcomes. The story of Coors’ performance is told in Exhibits 9-10 in the Strategic Management textbook; despite increased capacity, operating income as percent of sales declined by 11% in 1985. Even more telling would be the changes in pure operating income across the industry. In those eight years Coors declined by 14.7%, while others like Heileman increased 168% and Anheuser-Busch increased 358%.…

    • 931 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    P3- Compare the ways in which at least two organisations of your choice apply the marketing mix (7P’s) to the marketing planning process to achieve business objectives Definition of marketing mix When it comes to defining marketing mix in words, then it would be referred as the actions and methods used by a business to promote their products or services. The marketing mix is important, because each of the elements on the diagram above influence each other when taking decisions. These 7P’s make up the whole business plan and if they are practiced in the right way there would be a great success to the business. (The economic times, no date) Title: Marketing Mix diagram:…

    • 1857 Words
    • 8 Pages
    Great Essays
  • Great Essays

    Swot Analysis Of Capsim

    • 4542 Words
    • 19 Pages

    Marketing Department 1. Objectives * Increase sales of 5 segments by 10% each year * Increase demand over 10% each year * Reach above 25% of market shares for Traditional and Low End segments, and above 20% for High End, Performance and Size segments at the end of year 3 * Keep the sales forecast error of 5 segments fluctuate between 5% - 10% during three years 2. KPIs * Keep the price of products of Traditional and Low End segments lower than the average price of their price ranges; the ones of High End, Performance and Size higher than the average price * Remain the same prices of all products for the first three years, then slightly decrease all prices from $0.1 to $1 after year 3 *…

    • 4542 Words
    • 19 Pages
    Great Essays
  • Improved Essays

    Case Studies Case 2 1. Profitability has decreased comparing to their anticipation. The status of the company in the market has transformed from dominance to 10 percent use of all three products. Differences in revenue caused the partners to re-allocate their salaries and dividends. 2.…

    • 675 Words
    • 3 Pages
    Improved Essays
  • Superior Essays

    Problem: From my analysis of Foxy Originals, I will be exploring the decision regarding whether Jennifer Ger and Suzie Chemel should continue attending trade shows or focus on expanding their current online market strategy. Both Jennifer Ger and Suzie Chemel’s overall goal is to increase Foxy Originals overall profit by at least $100,000. By applying the Cost – volume – profit analysis, I will examine the changes in profit in response to the changes of selling at low or high sales volume. The analysis will provide us information about Foxy Originals breakeven point which is when all fixed and variable cost are covered; resulting in zero profit.…

    • 1639 Words
    • 7 Pages
    Superior Essays
  • Superior Essays

    Mission Statement Our original strategy was to focus on our traditional and low-end markets. We decided that all products needed to shift over time to be in line with traditional and low end consumer preferences. Our plan was to keep R&D and other costs as low as possible so that we could have low prices as part of a niche cost leader competitive strategy. We planned to increase automation for Cake and Cedar in order to lower production costs.…

    • 1099 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    Clutch Shoes Case Analysis

    • 1138 Words
    • 5 Pages

    This report analyzes Clutch Shoe Incorporation and presents recommendations to increase sales with an annual marketing plan. Clutch Shoes are designed to fit all audiences. The company will be an uplifting functional shoe solution for all types of fashion styles. It will be customizable in terms of style, colors, fabrics, themes, and accessories. Consumers of the Clutch Shoe will have the flexibility of having different outlooks of shoes that we will provide and can customize their own shoe at will.…

    • 1138 Words
    • 5 Pages
    Improved Essays
  • Great Essays

    1). The ‘4 P’s’ of the market mix is price, product, promotion, and place. Church & Dwight own ten brands that are all priced at the consumer level. The average consumer would be able to buy the product that Church & Dwight own and these products would not ‘break the bank’. OxiClean prices range from five dollars to seven dollars, XTRA prices range from one dollar to seven dollars, and ARM & HAMMER price ranges from two dollars to ten…

    • 1578 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    (10 points) • The projections for revenue are higher than past trends could suggest. For example Men’s casual shoes had negative revenue growth in the past few years but in Liedtke’s projections he has the growth increasing 2% then 3% a year later which seems high. Should be more conservative based on past trends. • Next CAGR is a calculation that Liedke used to find the compound annual growth rate. However this calculation does not include any risks so it does not take systematic risk into account which could cause some problems in the valuation • Another thing that is somewhat questionable in Liedtke’s projections was how he said he would be integrating the women’s line from Mercury but in the projections sheet he has written off the line which will reduce the revenue for the valuation of mercury.…

    • 839 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Breakeven

    • 1645 Words
    • 7 Pages

    Tony has now realised that he needs to focus on one specific type of basket. Select one type of basket and using the variable and fixed cost given: A. State the sales revenue achieved when Tony breakeven. B. Graphically display Tony’s breakeven scenario. C. Discuss how realistic the breakeven number is for Tony business. I chose the deluxe basket because it had a better marginal income than the basic basket and it was equal with the regular basket.…

    • 1645 Words
    • 7 Pages
    Improved Essays
  • Improved Essays

    I. Introduction In answering these questions we will look at what sets Magnum ice cream apart from its competitors, what values do they provide,how it is different from competitors and what differentiation strategies lead to competitive advantage to deliver superior value to customers. We will then discuss the differentiation strategies that were exercised by Magnum ice cream and how they positioned them in a highly competitive market. We will also look at the major avenues for developing a competitive advantage based on differentiating a company’s product or service offering from the offerings of rivals in ways that better satisfy buyer needs and preferences. We will then analyse the factors that contributed to the decision of Unilever to position…

    • 702 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Kotler and Armstrong (2014) stated that marketing mix is a “set of tactical marketing tools: Product, Price, Place, Promotion that the firm blends to produce the response it wants in the target market” (p. 76). The first element of 4Ps is Product. Yudelson (1999) defined product as all the benefits (present or anticipated) that the buyer acquired from the exchange. Product is the goods or services that are created by company and offered in the business sector to fulfill shoppers’ needs.…

    • 1009 Words
    • 5 Pages
    Improved Essays
  • Superior Essays

    In that case, the percentage tells the extent of sales that should be increased in order to reach the point where there will be no loss. Target Profit: The break-even analysis can be used for the purpose to calculate the volume of sales so the management can know if they are already achieving a target profit. If the company have a target profit, they will find out the extent of increase in sales based in this analysis. The formula to calculate target sales volume is fixed cost plus with target profit then divided by contribution margin per…

    • 838 Words
    • 4 Pages
    Superior Essays
  • Great Essays

    EVA And WACC

    • 2330 Words
    • 10 Pages

    Financial Analysis for XYZ Company Using EVA & WACC Question 1: Reflecting to question one in the tutor marked assignment case study, which relate to the XYZ Company through analyzing the financial accounting statement to understand the company’s internal performance in terms of strengths and weaknesses by explaining the EVA and its advantage and disadvantages of using EVA as company performance measurement toll in the period from 2011 to 2015. Calculating EVA and explaining the trend of the company and the factor behind it, showing the key drive of it. Introducing the weighted-average cost of capital (WACC) importance and how to manage the cost of capital by the management team. Economic value added (EVA) its use as indicator, internal…

    • 2330 Words
    • 10 Pages
    Great Essays