Mediklik Case Study

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Mediklik is a patient engagement and doctor discovery platform that offers people expert medical guidance, information and preventive healthcare services at their fingertips.

At a glance

Startup: MediKlik

Founder: Vikram Aditya Tirthani, and Prashant Agrawal

Year it was founded: 2016

Where is it based: Raipur, Chhattisgarh

The problem it solves: Integrated healthcare platform offering informative, primary and preventive healthcare services easily accessible

Sector: Healthcare

Indian healthcare sector has grown to $81.3 billion industry since 2013 and is now projected to rise by 17 percent by the year 2020, yet what sadden the fact is our nation is still facing the scarcity of doctors. According to WHO, the ideal doctor-patient ratio
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This practice often leads users to medical negligence or over diagnosis, due to the availability of plethora of online information with no clinical expert guidance.

To pacify this flawed practice, MediKlik –an online-cloud based patient engagement platform is helping people get validated health information, where they can access every bit of information on diseases (A-Z), its associated medicines (both branded and generics), related specialization and surgical procedures with integrated features like online doctor consultation, free health records, and health monitoring all under one single platform, hence preventing people from future health problems effectively at no waiting, travel or money.

“Mediklik is one of the few healthcare startups that are focusing on preventive rather than curative by offering all patient needs with expert medical guidance on a single platform” says Vikram Aditya Tirthani, Founder & CEO,
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Patient data security is ensured through advanced encryption, secure server and complete control to user with whom to share their data.

“I always find a loophole in people’s approach to get quality healthcare services. The most crucial part for the treatment of any disease is its timely, precise and complete diagnosis, followed by a quest to find a right doctor to get the right treatment. And the odds of receiving the right diagnosis for the right disease to seek the right specialist & right treatment are not a very pleasant experience in India. So all four are interconnected and contribute in a longer and healthier lives whether trying to manage a chronic condition, cope with a serious illness, or improve our health.” says, Vikram

Mediklik also offers preventive health packages which are tailored by medical experts to cater every health needs including online doctor support, complete periodic health checkups, health risk assessments, compete health record digitization and diet planning at comfort of people’s home (currently limited to few locations) with 100 percent Cashback facility.

Growth &

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