Media Role in Cultural Education, Acculturation and Diffusion: An Ambivalence of Plausibility and Dysfunctional Trajectories longer shaped as it used to be by people‟s background and their socialization. They hold that factors such as class, gender, and ethnic group, influence people a great deal. In this case the media have taken upper hand, hence people are much freer to choose their own identity and life style from the myriads of what the media give. Accordingly, Baudrillard argues that it has become increasingly difficult to separate media images from anything that is even approximating to reality. Society has become so saturated with media images that people now sometimes confuse media characters with real life. This is simply to tell
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The media serve as cultural storytellers and forum for cultural debate and cultural exchange. They also serve as cultural databank – as a storehouse or library that preserves peoples‟ cultural heritage. The media transmit these heritage from generation to generation, beyond national frontiers. Indeed, cultural heritages including languages, marriage rites, burial rites, birth rites, dressing, greeting, music, folklore, religion, and other tangible cultural monuments, natural sites and cultural landscapes that would have died due to modernization, or western cultural influences (in the case of African cultures) are preserved, kept alive through the media databanking, and then transmitted across continents. This is the power of the media in regenerating and communicating the substance and plausibility of a culture.
Eulogy of Cultural Values:
The media promote and transmit cultural values toward social integration. They play major role in implementing cultural policies and in helping to democratize culture. In modern times, the media is a channel to cultures and of cross cultural exchange, value eulogizing and creative expression. These functions advertise a cultural pattern for borrowing by people of different cultural backgrounds.
Bridging the Cultural Gap between the Archetypal and Contemporary
The media serve as cultural storytellers and forum for cultural debate and cultural exchange. They also serve as cultural databank – as a storehouse or library that preserves peoples‟ cultural heritage. The media transmit these heritage from generation to generation, beyond national frontiers. Indeed, cultural heritages including languages, marriage rites, burial rites, birth rites, dressing, greeting, music, folklore, religion, and other tangible cultural monuments, natural sites and cultural landscapes that would have died due to modernization, or western cultural influences (in the case of African cultures) are preserved, kept alive through the media databanking, and then transmitted across continents. This is the power of the media in regenerating and communicating the substance and plausibility of a culture.
Eulogy of Cultural Values:
The media promote and transmit cultural values toward social integration. They play major role in implementing cultural policies and in helping to democratize culture. In modern times, the media is a channel to cultures and of cross cultural exchange, value eulogizing and creative expression. These functions advertise a cultural pattern for borrowing by people of different cultural backgrounds.
Bridging the Cultural Gap between the Archetypal and Contemporary