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Media delivers us with news and information not only from our country, but from around the globe. A main section of our news is political. The media delivers us information about everything from political parties, elections, MP’s, to and decisions made. The famous quote by the CBS news anchor Walter Cronkite paints a picture of what the news networks and corporations are there to do; ‘Our job is to only hold up the mirror, to tell the public what is happening.’ But that is only a slim part of what they actually do. Due to media conglomerates it is very easy for a corporations political agenda to be forced on the public, even the world, without knowing. An example of this is Rupert Murdock. He is the founder, chairman and CEO of New Corporation, which owns the Fox Network, BSkyB (39.1), The Times, The Sunday Times, The Sun, The Daily Mail, Vogue, and the list goes on. It has influence in countries all over the world including United States, the biggest economy in the world, and the UK. There are many examples throughout its history where it has interfered and persuaded the public to alter the course of politics for the benefit of the corporation or individual. One example
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Advertisement are a massive chuck of our media today. Every platform for media you look at, whether it be newspapers or television, advertisements will be apart of it. Due to adverts being the funding for majority of media networks, a lot of the news corporations listen to companies demands. For instance, not writing bad press about the firms that are polluting our world, or implementing child labour on the other side of the globe. If the news agencies did this, then they wouldn't have the funds to survive. This is a massive distortion and people are left in the dark about all the terrible actions from companies. An example is the rural tribal lands of East India. Protestors are going head to head with steel giant Arcelor Mittal. The global company wants to displace the villagers from their ancestral land, and build facilities for coke smelting, and steel production. It will destroy 15 villages and displace many …show more content…
It has made societies, more developed countries than developing, materialistic and wanting more and more. Products used to be marketed for their utility and they were expected to last. But due to the companies thinking that after they sold one to someone, they wouldn’t need another. So they changed their advertising campaign to needing it. It changed the ‘want’ in the 1950s to the ‘modern need’. People are trained to desire things, which takes their attention off more important things in life. Pestering power is another ploy they use in order to sell their products. Food, drink, and other products target young children in order to pester their parents into buying the specific
Advertisement are a massive chuck of our media today. Every platform for media you look at, whether it be newspapers or television, advertisements will be apart of it. Due to adverts being the funding for majority of media networks, a lot of the news corporations listen to companies demands. For instance, not writing bad press about the firms that are polluting our world, or implementing child labour on the other side of the globe. If the news agencies did this, then they wouldn't have the funds to survive. This is a massive distortion and people are left in the dark about all the terrible actions from companies. An example is the rural tribal lands of East India. Protestors are going head to head with steel giant Arcelor Mittal. The global company wants to displace the villagers from their ancestral land, and build facilities for coke smelting, and steel production. It will destroy 15 villages and displace many …show more content…
It has made societies, more developed countries than developing, materialistic and wanting more and more. Products used to be marketed for their utility and they were expected to last. But due to the companies thinking that after they sold one to someone, they wouldn’t need another. So they changed their advertising campaign to needing it. It changed the ‘want’ in the 1950s to the ‘modern need’. People are trained to desire things, which takes their attention off more important things in life. Pestering power is another ploy they use in order to sell their products. Food, drink, and other products target young children in order to pester their parents into buying the specific