Today’s Teenagers live in a time of sweeping technological advances, culture shock and relative affluence. Consequently, their attitudes and cultural awareness exhibit a number of distinguishing characteristics.
Teenagers in India are also a robust part of the economy. They have a significant income of their own to spend and also wield increasing influence on household purchases.
Teenagers are an important segment which marketers cannot afford to ignore. Teens are important because of their discretionary spending power; they spend family money; they influence their parent’s spending; they will spend in the future and they will be more of them in the years ahead.
Media appeal to teenagers who in turn strongly influence fashion and purchasing trends for the rest of the society. …show more content…
The main objective of this paper is to study the impact of media on teenagers.
This paper is divided into five sections including the introductory section. The review of literature is presented in the second section and the methodology followed is given in the third section. The impact of media on teenagers is discussed in fourth section and the findings and suggestions are presented in the fifth
Teenagers in India are also a robust part of the economy. They have a significant income of their own to spend and also wield increasing influence on household purchases.
Teenagers are an important segment which marketers cannot afford to ignore. Teens are important because of their discretionary spending power; they spend family money; they influence their parent’s spending; they will spend in the future and they will be more of them in the years ahead.
Media appeal to teenagers who in turn strongly influence fashion and purchasing trends for the rest of the society. …show more content…
The main objective of this paper is to study the impact of media on teenagers.
This paper is divided into five sections including the introductory section. The review of literature is presented in the second section and the methodology followed is given in the third section. The impact of media on teenagers is discussed in fourth section and the findings and suggestions are presented in the fifth