Hybridization Of Tesco

In the past two centuries the world has known great advances in all technological fields and along with them, our lives have gone through a defining transformation. However, nowadays, when we think of how technology has shaped us, we rarely think of its involvement in the, once essential, relationship between people and land. The 18th century industrial revolution changed the world in so many ways, but the subsequent advances in agriculture and mass production have allowed our modern civilization to evolve and be prosper. According to Giovanni Federico (2009) “The whole history of agriculture can be construed as a long term process of the diffusion of plants and animals from one or several "original" locations, to the whole world”. Before the beginning of hybridization and the development of agricultural machines, the only way of re-creating a …show more content…
According to Tim Clark, and Szu Ping Chan (2014), the brand’s first appearance was in 1924 and by 1929 the first Tesco store was opened in Burnt Oak, North London. Throughout the years Tesco has risen to become the most successful chain of stores in the UK, bringing innovation to the world of supermarkets. In 2000 the company took an important step to the future, one that would earn them the lead in online grocery shopping. Creating Tesco.com, a place where customers could browse the whole array of products which the shop offered, proved to be significantly profitable, in time, soaring profits from under £500 million in the 2001-2002 period, to almost £1.9 billion in 2008-2009. Due to the constant rise in demand, the company eventually ran out of store capacity and was forced to build warehouses. Hence, in 2007, Tesco built 2 “dot-com only” stores in London. Nowadays, Tesco is expecting to build one “dot-com only” store each year and anticipate a rise in online shopping demand (Andrew Seth and Geoffrey Randall,