Mckinsey Executive Summary

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The purpose of the analysis is to make the manager anticipate important development that can have impact on the firm. Thus making the organization ready any time it encounters an opportunity for progress or problems in the future.
These are some opportunities and threats that an organization may come across as they pursue development:

Opportunities
• Economic Climate
• Demographic changes
• Market
• Technology
Threats
• Competitors
• Chain Buyers
• Demographic changes
• Politics

However, a certain element is not necessary the same threat or opportunity for every organization. It always depends on how the organization will treat an issue. A winning company always makes use of its assets and make sure there are minimal or no waste resources
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Mckinsey’s 7s model showing that each element must be mutually reinforced for maximum performance (6).

The soft elements can be more difficult to describe, and are less tangible and more influenced by culture. However, these soft elements are as important as the hard elements if the organization aims to be completely successful (1).
Style refers to the style of leadership adopted. Staff is literally the employees and their general capabilities. Skills refer to the actual skills and competencies of the employees working for the company (1).
The shared values, called "superordinate goals" when the model was first developed, are the core values of the company that are evidenced in the corporate culture and the general work ethic. It’s the purple colored circle in the figure (1).
Of course, these are only feasible if they have competent staff with the appropriate skills in what they should be doing and well managed systems in providing effective and efficient. Thus, this leads to a good business strategy.

Each company has their own style of management developed through manifestation of the latter elements – the company’s shared values. Shared styles and values guarantee that the staff will make proper decision, as shared culture would mean that all understand what the company is aiming for. A successful business organization moves with its people in one direction
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Skills

The actual skills and competencies of employees working for the company.
Systems

The daily activities and procedures that staff members engage in to get the job done. Style

The style of the leadership adopted Staff

The employees and their general capabilities

Marketing Tools
Marketing tools are the different strategies or techniques used for promoting or advertising products and services. By using these tools, a company would be able to make their products be known, attract more customers, and increase their sales.

Market Segmentation
Market segmentation is the process of dividing a standardized market into distinct segments or groups of prospective buyers with similar preferences (8). Its purpose is to formulate a marketing mix that will suit the customers’ expectations in the selected segment (9). Market segmentation is essential to select and focus on a definite target because it will minimize marketing cost

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