Abraham Maslow Hierarchy Of Needs Analysis

In 1943 Abraham Maslow wrote a paper entitled “A Theory of Human Motivation” depicting his opinion on the average humans’ instinctive curiosity. Maslow included a graph of the levels that he believed every individual goes through in their life. He named the stages physiological needs, safety and security needs, love and belongingness needs, self-esteem needs, and self-actualization needs. He ordered them in the sequence he believes that he believes a person moves through them from birth to adolescents to adulthood to death.
The bottom of the hierarchy of needs pyramid starts off with an individual’s physiological needs. Air, food, water, shelter, clothing, and sleep are the basic necessities every human needs in order to survive. Marketers …show more content…
A person’s self-esteem reflects into what they do with themselves, especially people with lower self-esteem than others. People always want to feel respected by other people in order to be recognized. This allows marketers to feed of their want for respect and persuade their consumers to think they need the product that is being offered. The marketers are selling what the customers think they need to achieve recognition by their peers through luxury, expensive merchandise, and/or experience. Take for example a new IPhone 6s. The customer sees everybody else with a regular IPhone 6 so he decides to buy the new phone. Since he finds value in materialistic items his self-esteem is then boosted. He is happy with himself now that has out done his peers and is gaining recognition and respect because he has something that they don’t and more than likely want …show more content…
This level contains mortality, creativity, spontaneity, acceptance, purpose, meaning, inner potential, and experience. Every consumer is different from the other. All the consumers range in age, ethnicity, shape, size, and gender. Marketers have more trouble trying to appeal to this feeling because every consumer’s self-actualization is different and a company can’t make that many different types of the same product for that many people. All the consumer don’t all have the same goals, ambitions, or wants in life. It’s like trying to fit one specific key in many different key holes. It just won’t work unless you have the master key, which is what they want. The best way for marketers to appease this level is to help consumers reach their own personal self-actualization. There products can help each consumer reach his or her goal for the ideal self-concept that they want to reach. When marketer complete this level of the hierarchy pyramid then it is