Martin Goodman founded Marvel Comics, which was original Timely Publications, in 1939. Goodman was a pulp magazine publisher who was expanding into a new medium of comic books. The post-war comic market saw superheroes falling out of fashion. Timely Publications dropped them for the most part and expanded into different varieties of genres. Martin began using the logo of the Atlas News Company, which was another company he owned. Atlas, instead of taking a new path Atlas followed popular trends in television and comics. Atlas also published a bunch of children's and teen comics, including Dan DeCarlo's Homer the Happy Ghost and Homer Hooper. Atlas failed in reviving superheroes from late 1953 to 1954, with the Human Torch and Captain America. Atlas did not have any hits and according to Stan Lee, "Atlas survived chiefly because it produced work quickly, cheaply, and at a passable quality." …show more content…
Clive Barker was to thank for these futuristic comics. The 1990s saw the rise of different covers and cover enhancements. In 1996, Marvel had some of its titles participate in "Heroes Reborn", a crossover that gave Marvel the chance to relaunch some of its characters such as the Avengers and the Fantastic Four. They outsourced them to the studios of two of the former Marvel artists, Jim Lee and Rob Liefeld. The relaunched titles were amazingly success even though they came out in a struggling industry. Marvel Knights, which took place within Marvel multiverse, was launched in 1998 and it featured characters like Black Panther and