Marketing Boot Camps For our boot camp presentation we talked about how old media is starting to be outdated and new media is the new way to advertise. Marketing is changing due to new media because not only are products being advertised online, but it’s also being talked about. Many people write reviews or join chat groups about products. To be successful in advertising, companies need to utilize new media outlets.
Part on Discover Section Conclusions Overall, the assignments we had to do for this class has helped me gain understanding of what marketing is and how to use it. I think out of the discovery section of the term paper is reading Confessions of an Advertising Man by David Ogilvy. I believe anyone who is or wants to work in marketing, …show more content…
Marketing Analysis
Business Model:
How does this company make money? What is the Business Strategy? What’s the Company’s “reason for being”?
• Macy’s makes money by selling apparel
• Customers seeking fashion, value, quality and convenience in stores and digitally
• Selling the most wanted brands to all groups and ages
Marketing …show more content…
Marketing Strategy
• What are we going to do?
Macy’s is going to attract customers to department stores and the online website. Due to the lack of people coming and shopping online.
• Why are we doing it?
To increase customer experience that they won’t fully get online and to increase sales. Macy’s needs to improve their numbers because due to lack of sales, they are closing department stores and they are losing their reason for existents.
• How are we going to do it?
Properly train staff in product awareness and service. Also, utilize New Media. Having knowledge of products is very important and from experience Macy’s staff lacks product knowledge. They need to train their staff to not only know what products they care, but why they care them. New media is also something that Macy’s needs to improve on. I hardly ever run into any discussion online about Macy’s. Some online discussions are good and some are bad for a business, but Macy’s isn’t either.
3. Marketing Recommendation: State of the
Part on Discover Section Conclusions Overall, the assignments we had to do for this class has helped me gain understanding of what marketing is and how to use it. I think out of the discovery section of the term paper is reading Confessions of an Advertising Man by David Ogilvy. I believe anyone who is or wants to work in marketing, …show more content…
Marketing Analysis
Business Model:
How does this company make money? What is the Business Strategy? What’s the Company’s “reason for being”?
• Macy’s makes money by selling apparel
• Customers seeking fashion, value, quality and convenience in stores and digitally
• Selling the most wanted brands to all groups and ages
Marketing …show more content…
Marketing Strategy
• What are we going to do?
Macy’s is going to attract customers to department stores and the online website. Due to the lack of people coming and shopping online.
• Why are we doing it?
To increase customer experience that they won’t fully get online and to increase sales. Macy’s needs to improve their numbers because due to lack of sales, they are closing department stores and they are losing their reason for existents.
• How are we going to do it?
Properly train staff in product awareness and service. Also, utilize New Media. Having knowledge of products is very important and from experience Macy’s staff lacks product knowledge. They need to train their staff to not only know what products they care, but why they care them. New media is also something that Macy’s needs to improve on. I hardly ever run into any discussion online about Macy’s. Some online discussions are good and some are bad for a business, but Macy’s isn’t either.
3. Marketing Recommendation: State of the