Ash Ball
Market Research: Yo Yo Yogurt
A.S 2.4 v2
Plan and Design
The aim of this research is to assess the longterm viability of YoYo Yogurts in its current market, to determine whether or not the business should look to expand in the future. YoYo Yogurt is a new frozen store which is located in the centre of the Johnsonville mall. YoYo Yogurt has a variety of flavours of yogurts, fruit smoothies and juices. YoYo Yogurt primarily attracts younger people more than older people because the appeal for sweet treats is more towards the younger people compared to the older people. Even though frozen yogurt usually attracts the younger population the people who would most likely purchase the yogurt would be people with a high amount of disposable …show more content…
As we asked the survey face to face the authenticity was improved because if we had done the survey through google forums people could have given us unnecessary answers which were not useful. There are some downsides of doing this face to face such as the amount of time which it takes to collect the data, as we needed to spend about 5 hours outside YoYo Yogurt to complete our quota. This meant that we had less time to complete the rest of the task. If we had done the survey by google forums we would have been able to complete the task whilst waiting for the surveys to have been completed electronically. In the survey we had a total of 16 questions, with 9 closed question, 4 open questions and 3 scale questions. Closed questions are fast to answer and can easily answered, these are also an example of quantitative research. Open questions are useful to get more descriptive answers allowing us to get more in depth answers to answer the question successfully, open questions are an example of qualitative research. Finally, we have scale questions which are useful to get more detailed responses of how people feel about certain things, scale questions are an example of quantitative research. I feel our survey has a mixture of scale, open and closed questions to get an effective survey and allows us to effectively answer the …show more content…
The prices are measured differently between Wendys and the other 2 companies, Wendys is priced at fixed prices; $4.50 for a small cup and one topping and $5.50 for a large cup and one topping. Whereas KiwiYo and YoYo Yogurt are measured by weight $2.65 per 100g and $2.60 per 100g, respectively. Even though YoYo Yogurt is slightly cheaper, KiwiYo have a higher quality of Yogurt. This means if the public had the choice to either have KiwiYo or YoYo Yogurt they would most likely choose KiwiYo because people who usually purchase frozen Yogurt would have a higher amount of disposable income and would rather by the luxury goods (KiwiYo). YoYo Yogurt and wendys cannot be compared together with wendys being a fixed price and YoYo Yogurt being priced per 100g (which is affected by how many toppings you
Market Research: Yo Yo Yogurt
A.S 2.4 v2
Plan and Design
The aim of this research is to assess the longterm viability of YoYo Yogurts in its current market, to determine whether or not the business should look to expand in the future. YoYo Yogurt is a new frozen store which is located in the centre of the Johnsonville mall. YoYo Yogurt has a variety of flavours of yogurts, fruit smoothies and juices. YoYo Yogurt primarily attracts younger people more than older people because the appeal for sweet treats is more towards the younger people compared to the older people. Even though frozen yogurt usually attracts the younger population the people who would most likely purchase the yogurt would be people with a high amount of disposable …show more content…
As we asked the survey face to face the authenticity was improved because if we had done the survey through google forums people could have given us unnecessary answers which were not useful. There are some downsides of doing this face to face such as the amount of time which it takes to collect the data, as we needed to spend about 5 hours outside YoYo Yogurt to complete our quota. This meant that we had less time to complete the rest of the task. If we had done the survey by google forums we would have been able to complete the task whilst waiting for the surveys to have been completed electronically. In the survey we had a total of 16 questions, with 9 closed question, 4 open questions and 3 scale questions. Closed questions are fast to answer and can easily answered, these are also an example of quantitative research. Open questions are useful to get more descriptive answers allowing us to get more in depth answers to answer the question successfully, open questions are an example of qualitative research. Finally, we have scale questions which are useful to get more detailed responses of how people feel about certain things, scale questions are an example of quantitative research. I feel our survey has a mixture of scale, open and closed questions to get an effective survey and allows us to effectively answer the …show more content…
The prices are measured differently between Wendys and the other 2 companies, Wendys is priced at fixed prices; $4.50 for a small cup and one topping and $5.50 for a large cup and one topping. Whereas KiwiYo and YoYo Yogurt are measured by weight $2.65 per 100g and $2.60 per 100g, respectively. Even though YoYo Yogurt is slightly cheaper, KiwiYo have a higher quality of Yogurt. This means if the public had the choice to either have KiwiYo or YoYo Yogurt they would most likely choose KiwiYo because people who usually purchase frozen Yogurt would have a higher amount of disposable income and would rather by the luxury goods (KiwiYo). YoYo Yogurt and wendys cannot be compared together with wendys being a fixed price and YoYo Yogurt being priced per 100g (which is affected by how many toppings you