This research show a good example of understand and reveal target customer want. It is a useful research for all marketers to do it, and similar a SWOT analysis which is a tool which commonly used to systematically analyze the strategic situation and identify the level of organizations from company’ internal and external environments.(Gao & Peng, 2011). See in Appendix A. Some of the strength, weakness, opportunity and threat are also knew on our research. Moreover, we are have a competitor analysis which is the compare of expect price of Lorna Jane and Lululemon on question six.
For marketing a intensive industry, competitor analysis is importance which supporting the company reach their goal. Basically, the SWOT analysis is the most important
For marketing a intensive industry, competitor analysis is importance which supporting the company reach their goal. Basically, the SWOT analysis is the most important