Positioning is the act of placing the brand in the customer’s mind. Lone Star Play Ball wanted to create a league that kids and adults with special needs can play on. Some leagues do not accept kids if they are over 13 years of age. That is where Lone Star Play Ball came in to offer the sport to those who are 13 years old until the age that they do not want to play anymore. If a player is 60 years old and they want to play, Lone Star Play Ball welcomes them with open arms. Also, with a successful first season, players could not wait for the second season to begin. The ten-month gap led to the word of mouth marketing because the players and parents would talk to their friends about how awesome the league is. Lone Star Play Ball’s brand positioning is to strictly provide special needs children and adults, ages ranged from 13 and on, with the lowest cost for non-competitive, fun, and recreational softball than any other organization. Lone Star Play Ball does that with the support of the community, volunteers, parents, guardians, and kind donations. This guide has provided Lone Star Play Ball with a successful first season that has led to a
Positioning is the act of placing the brand in the customer’s mind. Lone Star Play Ball wanted to create a league that kids and adults with special needs can play on. Some leagues do not accept kids if they are over 13 years of age. That is where Lone Star Play Ball came in to offer the sport to those who are 13 years old until the age that they do not want to play anymore. If a player is 60 years old and they want to play, Lone Star Play Ball welcomes them with open arms. Also, with a successful first season, players could not wait for the second season to begin. The ten-month gap led to the word of mouth marketing because the players and parents would talk to their friends about how awesome the league is. Lone Star Play Ball’s brand positioning is to strictly provide special needs children and adults, ages ranged from 13 and on, with the lowest cost for non-competitive, fun, and recreational softball than any other organization. Lone Star Play Ball does that with the support of the community, volunteers, parents, guardians, and kind donations. This guide has provided Lone Star Play Ball with a successful first season that has led to a