Within the past year alone, the marijuana industry has increasingly become one of the most popular and fastest growing industries in the United States. As the popularity and support of legalizing marijuana usage increases, the industry is expected to continue to grow. In 2014, the marijuana industry produced $2.7 billion in sales revenue. As more states begin to legalize the use of marijuana for both medical and recreational purposes, the industry is expected to grow to $11 billion by the year 2020.
Even though the industry is large and ever-growing, mainstream marketing has been almost nonexistent. It is estimated that about one percent of the market size is spent on advertising. A graph showing the estimates of money to been spent on advertising …show more content…
As with any controversial topic, this can be viewed from two perspectives. While one person might agree that it should be considered ethical to advertise in states where recreational marijuana use is legal, another may feel that it is unethical because the majority of the nation views the use of marijuana as a liability to society. Elaborate? In regards to legal marijuana usage, many people feel that legalizing marijuana raises much concern regarding health risks. People question the potency of ingredients used in today’s marijuana, the likelihood of becoming an addict, the cognitive effects on an individual, and the effect on impressionable …show more content…
Knowing the history of the alcohol industry and the path the industry took to get where it is today defends that of the marijuana industry. Alcohol use was once illegal in the United States, but over the years the industry pushed forward and as a result, the use of alcohol became legal and is now widely accepted. Today, advertisements by alcohol companies can often be seen in the mainstream media. Both industries had almost identical advertising regulations. With all this, the marijuana industry appears to be following in the same footsteps as the alcohol industry. If it is widely accepted for the alcohol industry to market its product where it is legal then it is certainly ethical to market marijuana in states where its use is
Even though the industry is large and ever-growing, mainstream marketing has been almost nonexistent. It is estimated that about one percent of the market size is spent on advertising. A graph showing the estimates of money to been spent on advertising …show more content…
As with any controversial topic, this can be viewed from two perspectives. While one person might agree that it should be considered ethical to advertise in states where recreational marijuana use is legal, another may feel that it is unethical because the majority of the nation views the use of marijuana as a liability to society. Elaborate? In regards to legal marijuana usage, many people feel that legalizing marijuana raises much concern regarding health risks. People question the potency of ingredients used in today’s marijuana, the likelihood of becoming an addict, the cognitive effects on an individual, and the effect on impressionable …show more content…
Knowing the history of the alcohol industry and the path the industry took to get where it is today defends that of the marijuana industry. Alcohol use was once illegal in the United States, but over the years the industry pushed forward and as a result, the use of alcohol became legal and is now widely accepted. Today, advertisements by alcohol companies can often be seen in the mainstream media. Both industries had almost identical advertising regulations. With all this, the marijuana industry appears to be following in the same footsteps as the alcohol industry. If it is widely accepted for the alcohol industry to market its product where it is legal then it is certainly ethical to market marijuana in states where its use is