LEADERSHIP & MANAGEMENT FAILURE CASE STUDY: BLACKBERRY
SAMUKELO ZUMA
10.10.2015
Table of Contents
SUMMARY 3
INTRODUCTION 3
FAILURES 4
CONCLUSION 6
REFERENCES 7
SUMMARY
BlackBerry was launched in 1999 in Ontario Canada, and became a global leader in mobile communications. It operates in various countries in North America, Europe, Asia Pacific and Latin America, and is listed on the Toronto Stock Exchange and the NASDAQ. The company was once a leader amongst the smartphone industry, but with strategic and leadership failures and mistakes, BlackBerry lost its competitive advantage to competitors such as Apple and Android .
The two former CEO’s, Mike Lazaridis and Jim Balsillie, failed to sustainably …show more content…
They underestimated the capacity of their competitors and did not seem to have a set long-term strategy as to how they would deal with competitors or how they would continue to innovate their products in order to keep up with what the market demanded and wanted. Failure in leadership was also evident in how quickly the company grew and the growth was not monitored by either CEO’s that led to large unnecessary hiring of employees and then a large laying off of those very employees. This showed that the leaders were not attentive to what was good and sustainable for the company, but it also was an example of how to lose trust from employees, as they felt they had no job security with such high job terminations within the …show more content…
Web. 9 Oct. 2015. .
• Dilger, Daniel E. "Apple IPhone 3G Sales Surpass RIM’s Blackberry." RoughlyDrafted RSS. 21 Oct. 2008. Web. 9 Oct. 2015. .
• Gillette, Felix, Diane Brady, and Caroline Winter. "The Rise and Fall of BlackBerry: An Oral History." Bloomberg.com. Bloomberg, 5 Dec. 2013. Web. 9 Oct. 2015. .
• Hicks, Jesse. "Research, No Motion: How the BlackBerry CEOs Lost an Empire." The Verge. 21 Feb. 2012. Web. 9 Oct. 2015. .
• Savitz, Eric. "Lessons From Blackberry's Accelerated Obsolesence." Forbes.Com (2013): 22.Business Source Complete. Web. 9 Oct. 2015.
• Web. 9 Oct. 2015. .
• Zeman, Eric. "BlackBerry's Collapse: 5 Key Mistakes - InformationWeek." InformationWeek. 16 Aug. 2013. Web. 9 Oct. 2015.
SAMUKELO ZUMA
10.10.2015
Table of Contents
SUMMARY 3
INTRODUCTION 3
FAILURES 4
CONCLUSION 6
REFERENCES 7
SUMMARY
BlackBerry was launched in 1999 in Ontario Canada, and became a global leader in mobile communications. It operates in various countries in North America, Europe, Asia Pacific and Latin America, and is listed on the Toronto Stock Exchange and the NASDAQ. The company was once a leader amongst the smartphone industry, but with strategic and leadership failures and mistakes, BlackBerry lost its competitive advantage to competitors such as Apple and Android .
The two former CEO’s, Mike Lazaridis and Jim Balsillie, failed to sustainably …show more content…
They underestimated the capacity of their competitors and did not seem to have a set long-term strategy as to how they would deal with competitors or how they would continue to innovate their products in order to keep up with what the market demanded and wanted. Failure in leadership was also evident in how quickly the company grew and the growth was not monitored by either CEO’s that led to large unnecessary hiring of employees and then a large laying off of those very employees. This showed that the leaders were not attentive to what was good and sustainable for the company, but it also was an example of how to lose trust from employees, as they felt they had no job security with such high job terminations within the …show more content…
Web. 9 Oct. 2015. .
• Dilger, Daniel E. "Apple IPhone 3G Sales Surpass RIM’s Blackberry." RoughlyDrafted RSS. 21 Oct. 2008. Web. 9 Oct. 2015. .
• Gillette, Felix, Diane Brady, and Caroline Winter. "The Rise and Fall of BlackBerry: An Oral History." Bloomberg.com. Bloomberg, 5 Dec. 2013. Web. 9 Oct. 2015. .
• Hicks, Jesse. "Research, No Motion: How the BlackBerry CEOs Lost an Empire." The Verge. 21 Feb. 2012. Web. 9 Oct. 2015. .
• Savitz, Eric. "Lessons From Blackberry's Accelerated Obsolesence." Forbes.Com (2013): 22.Business Source Complete. Web. 9 Oct. 2015.
• Web. 9 Oct. 2015. .
• Zeman, Eric. "BlackBerry's Collapse: 5 Key Mistakes - InformationWeek." InformationWeek. 16 Aug. 2013. Web. 9 Oct. 2015.