The theory proposed by Commons that labor unions are becoming strong and influential as a result of expanding markets also applies in the context of Starbucks. According to Commons, labor unions are able to travel to different parts of the world and are no-longer confined within specific geographical regions, as they were initially. The emergence of effective channels of communication between people from different geographical regions enables unions to reach workers from different geographical areas, organize them, invite them for membership or influence them to form their own unions (McQuarrie, 2015). Remarkably Commons’ notion clearly describes the emergence of SWU. SWU thrives through its ability to tarnish the image of Starbucks. As Herbst
