Target Market
Kraft Heinz is a global leader in branded foods and beverages, bringing in a 2016 net revenue of over $32 billion (Business Wire, 2017). With more than 100 years in business, Heinz has developed to end up noticeably the biggest food and drink organization headquartered in North America and second biggest on the planet, advertising numerous well-known brands in more than 155 nations. Segmentation has e4 major variable categories for choosing and identifying the right segment which are geographic, demographic, psychographic and behavioral. Heinz effectively uses all segmentation variables. The geographic segmentation Heinz uses are country region, city size, and density. While Heinz uses suburb and smaller cities for commercials
Kraft Heinz is a global leader in branded foods and beverages, bringing in a 2016 net revenue of over $32 billion (Business Wire, 2017). With more than 100 years in business, Heinz has developed to end up noticeably the biggest food and drink organization headquartered in North America and second biggest on the planet, advertising numerous well-known brands in more than 155 nations. Segmentation has e4 major variable categories for choosing and identifying the right segment which are geographic, demographic, psychographic and behavioral. Heinz effectively uses all segmentation variables. The geographic segmentation Heinz uses are country region, city size, and density. While Heinz uses suburb and smaller cities for commercials