Kotler and Keller, (2016: 622) provide an understanding of promotion as a short-term incentives to encourage the purchase or sale of a product or service.
Promotion is one of the marketing mix that many researchers assess its relationship with the market share to discover whether the promotion will increase sales and profits. Relatively effective promotional campaign for its competitor (Thirkell & Dau, 2007).
Based on the above definition that the marketing mix is an element in the marketing interconnected and used by the company in achieving marketing objectives are effective both in satisfying the needs and desires of
Promotion is one of the marketing mix that many researchers assess its relationship with the market share to discover whether the promotion will increase sales and profits. Relatively effective promotional campaign for its competitor (Thirkell & Dau, 2007).
Based on the above definition that the marketing mix is an element in the marketing interconnected and used by the company in achieving marketing objectives are effective both in satisfying the needs and desires of