They figured that doing some extra for the customer no matter how negligible goes a long way in customer retention, engagement and more. I the reason behind their success is because they have a unique business model. They figured that incorporating games and food alongside beer helps keep the customers engaged, make stay longer and this translate to more money spent. Also, client do find Dave & Busters unique. If Keystone Light does implement this promotion, it can help establish a new personality brand character just like it did for Dave and Buster 's as a brand that wants its consumers to have fun for keystone which its competitors lack. This will increase excitement and interaction of consumers because they will get they impression that keystone wants their business and consumer do appreciate such strides. It can create acceptance of the brand amongst consumers and probably make them have a rethink of other brands and focus on Keystone
They figured that doing some extra for the customer no matter how negligible goes a long way in customer retention, engagement and more. I the reason behind their success is because they have a unique business model. They figured that incorporating games and food alongside beer helps keep the customers engaged, make stay longer and this translate to more money spent. Also, client do find Dave & Busters unique. If Keystone Light does implement this promotion, it can help establish a new personality brand character just like it did for Dave and Buster 's as a brand that wants its consumers to have fun for keystone which its competitors lack. This will increase excitement and interaction of consumers because they will get they impression that keystone wants their business and consumer do appreciate such strides. It can create acceptance of the brand amongst consumers and probably make them have a rethink of other brands and focus on Keystone